Korean Broadcasting System (KBS)

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.

Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.

The Korea Baseball Organisation has agreed a domestic media rights deal with the country's three main free-to-air broadcasters worth KRW54bn ($45m) per season for the four seasons from 2020 to 2023, according…

World Archery has signed a rights agreement with South Korean commercial broadcaster KBS

World Archery has signed a rights agreement with South Korean commercial broadcaster KBS

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.