Migu
Migu deal gives Chinese Super League stability after five years of crisis
The five-season deal unveiled in February between the Chinese Super League and telco China Mobile has almost doubled the media-rights income of the league.
Huya sublicenses UFC rights from Migu
Streaming platform Huya will begin showing Ultimate Fighting Championship (UFC) events in China after sublicensing rights to the mixed martial arts promotion from rival streaming service Migu.
UFC extends Mola deal in Indonesia, unveils China fitness initiative
The Ultimate Fighting Championship has extended its exclusive media rights deal in Indonesia with streaming platform Mola as part of a new “multi-year” agreement.
League of Legends Pro League signs long-term Migu rights deal
China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
China’s Migu latest to turn to WSC Sports’ highlights technology
Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels
Migu picks up Uefa club rights in China
China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season.
Migu's coverage began with this week's matches.
LaLiga the final domino to fall after China market crash
The value of LaLiga’s media rights in China has dropped sharply, in line with the large decreases other European football properties have suffered in the market over recent years.
Migu completes Big Five football leagues set with LaLiga rights
China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
English Premier League returns to CCTV in China
Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020
E-1 Football Championships rights deals agreed in China, Japan
Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
Migu and Zhibo8 acquire Coppa Italia rights
Chinese streaming platforms Migu and Zhibo8 have acquired rights for the remaining three matches of this season’s Coppa Italia in deals brokered by the China Sports Media (CSM) agency.
iQiyi pulls Premier League coverage in China over Ukraine support
Chinese streaming platform iQiyi Sports pulled live coverage of English Premier League matches over the weekend due to the league’s displays of solidarity with Ukraine.
World Table Tennis gets big increase in China from Migu
The fee increase in China has been secured at a time when the values of many sports rights properties in the market are in freefall.
Migu and WTT announce gatekeeper media rights deal in China
World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
Migu renews Chinese Volleyball Super League media rights
Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24
Premier League value falls in China as new market reality kicks in
The value of the English Premier League’s streaming rights in China has fallen by more than 80 per cent as the country’s sports rights market continues to deflate.