National Rugby League (NRL)
Australia’s National Rugby League increased the value of its international rights by 25 per cent in a multi-party deal that will lead to the creation of an international OTT platform.
Australia’s National Rugby League this week said its unprecedented decision to strike a deal for free-to-air rights ahead of negotiating pay-television rights had contributed to its record total media-rights income.
Nine’s capture of additional National Rugby League free-to-air rights helped drive a record fee for the Aussie Rules Australian Football League, as both codes agreed new deals this month.
The National Rugby League’s decision to accelerate its sales process means the two biggest sport properties in Australia will negotiate new deals simultaneously.