NBC Sports

Buccaneers-Cowboys clash delivers 35 per cent viewership boost

NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf

Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…

Agreements are by far the most lucrative conference pacts in US college sports history

NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.

NBC Sports Chicago and NBC Sports Philadelphia, two NBC Sports regional sports networks, are partnering with gaming company PointsBet to present an alternate National Basketball Association sports-betting…

Wide range of difficult factors contribute to significant viewership decline

Rams' dramatic comeback victory generates best US viewership in five years

The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …

Multiple held-back units sell for $7m each, with the network setting new records for the event.

Dramatic quartet of postseason games deliver historic audience totals

Competing US broadcast networks join together to boost fan interest in league

Production strategy for upcoming event accelerates plan used for Tokyo Olympics

League generates an average 21 per cent domestic audience lift for start of its playoffs

Every US rightsholder sees audience growth

Fox Sports has acquired the domestic broadcast rights to the Belmont Stakes in an eight-year agreement which starts in 2023 and runs through 2030

NBC Sports will join Fox Sports as a domestic broadcast partner of the revived United States Football League, with NBC carrying 21 games and Fox airing 22 of the 43 total games in the league's debut season

Commissioner Monahan outlines in memo to players plans for widespread pay boosts