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Peacock secures The Soccer Tournament rights
The Soccer Tournament (TST), a new seven-a-side football tournament, has agreed an exclusive rights deal with US broadcaster NBC Sports to stream its inaugural tournament
IndyCar boosts domestic exposure and international revenue from 2022
IndyCar is planning to use the increased exposure offered by its new domestic media rights deal with NBC to accelerate the rebuild of its brand in the US and grow its sponsorship revenues over the three-year term.
NFL media deals show the way for rights-holders on deck in the US
The NFL has shown that a little flexibility goes a long way in the US, securing like-for-like growth of about 80-per-cent by allowing partners to use the NFL as a central pillar of their respective streaming platforms.
NFL TV ratings deliver mixed view in Week 1
The opening weekend of the 2020 National Football League provided a decidedly mixed bag on United States television ratings, leaving any conclusions about the full state of the league’s viewership amid t…
PointsBet commits to $393m marketing spend in long-term NBC deal
Global betting company PointsBet has struck a five-year agreement with US media giant NBCUniversal, through which it will become the official sports betting partner of NBC Sports
NHL, NBA restart play to strong US audiences
Both the National Hockey League and National Basketball Association returned to play after delays of more than four months due to the Covid-19 pandemic and generated strong ratings among American television…
NBC Sports looks to advance TV coverage of ice hockey
NBC Sports said its production for the upcoming National Hockey League playoffs will look to break new ground for televised coverage of ice hockey
Local broadcast blackout lifted for reduced-capacity Indy 500
This year’s Indianapolis 500 will be opened up to Central Indiana television viewers for only the second time in seven decades as organizers seek to give the motorsports showpiece maximum exposure amid a…
Fox eyes future renewals after parting ways with US Golf Association
US broadcaster Fox elected to walk away from its rights to US Golf Association events to free up funds for properties more fitting its portfolio, market experts have told SportBusiness Media.
Dorna prioritises exposure over rights fee in NBC deal
Dorna Sports, the commercial rights-holder of MotoGP, has prioritised exposure over the rights fee in its deal with US network NBC for the 2020-22 cycle, SportBusiness Media understands.
Uefa benefits from US digital battle as club competition values soar
Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.
Discovery’s Tokyo 2020 deal with Twitter sets stage for more clips, highlights partnerships
The deal struck this week between US media group Discovery and social media platform Twitter for coverage of the 2020 summer Olympic Games in Tokyo is expected to be the first of many such clip and highlights deals, as Discovery looks for additional ways to monetise its substantial investment in the rights in Europe.
CBS and NBC agree to swap Super Bowl telecasts in 2021 and 2022
In order for NBC to align the 2022 Super Bowl with the Beijing Winter Olympics, the network has agreed a deal to switch its next telecast of the NFL showpiece game with CBS