Polsat (Poland)

Latest Features

Dubai-based free-to-air broadcaster MBC’s acquisition of Formula One in the Middle East and North Africa could trigger a shake-up in the regional rights market, which could lead to MBC’s backer, Saudi Arabia, becoming a legitimate player.

The Polish Ekstraklasa has managed to significantly increase the value of its domestic media rights, whilst securing free-to-air coverage in new deals beginning in 2019-20

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.

Polsat has completed its set of European club football rights in Poland, agreeing last month to pay an increase of about 40 per cent for rights to Uefa’s Europa League.

Polish media company Telewizja Polsat has acquired more shares in the Polish operation of sports broadcaster Eleven Sports Network, now owning 99.9 per cent of the company

Sports broadcaster Eleven Sports announced Thursday it will sublicense the Formula One motor racing championship in Poland to pay-television broadcaster Polsat and public-service broadcaster TVP for the…

Polish public-service broadcaster TVP has more than doubled the audience share of its sports channel in 2018, according to the latest results from the Nielsen Audience Measurement

Polish public-service broadcaster TVP has struck a sublicensing deal with Polsat for rights to matches of the Polish national volleyball team until the end of 2021

Features

Polsat has shocked the Polish sports-rights market by acquiring Uefa Champions League rights, paying a huge premium to wrest them from long-term incumbent NC Plus.

Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.

Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.

Polish public-service broadcaster TVP has acquired a share of Euro 2016 rights from Polsat in what local experts believe is an excellent deal for the latter.

Formula One enjoys big rights fee increase in Latin America deal with Mediapro

Mediapro explains why F1 deal reflects the company’s DNA

Pitch International lands volleyball World Championship in 2014

Middle East market could be set to heat up again as Abu Dhabi Media lands European Qualifiers

Polsat paid more for Euro 2016 and qualifiers due to spectre of Fox Sports

MP & Silva brings handball Champions League rights sales to a close with new deals

Polish television has agreed a deal for football’s 2006 World Cup after months of negotiations with the Infront agency.