The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.
Polsat has completed its set of European club football rights in Poland, agreeing last month to pay an increase of about 40 per cent for rights to Uefa’s Europa League.
Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.
Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.
Polish public-service broadcaster TVP has acquired a share of Euro 2016 rights from Polsat in what local experts believe is an excellent deal for the latter.
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