Polsat (Poland)

Latest Features

Dubai-based free-to-air broadcaster MBC’s acquisition of Formula One in the Middle East and North Africa could trigger a shake-up in the regional rights market, which could lead to MBC’s backer, Saudi Arabia, becoming a legitimate player.

The Polish Ekstraklasa has managed to significantly increase the value of its domestic media rights, whilst securing free-to-air coverage in new deals beginning in 2019-20

The NBA will again earn an increase in Poland after pay-television broadcaster NC Plus secured rights to the 2018-19 season last month.

The Ultimate Fighting Championship’s new deal in Poland is aimed at elevating its brand in the country, which has long been dominated by local promotion KSW.

Polsat has completed its set of European club football rights in Poland, agreeing last month to pay an increase of about 40 per cent for rights to Uefa’s Europa League.

USA

The Disney-owned direct-to-consumer streaming platform ESPN+ has acquired US broadcast rights to the Scottish Premiership in one of a string of broadcast deals finalised by the Infront agency

Polish pay-television broadcaster Polsat has regained rights to the European Volleyball Confederation (CEV) Champions League from 2020-21, signing a new deal with the governing body and its distribution…

Polish pay-television broadcaster Polsat has agreed a new deal with the Polish Football Association (PZPN) for rights to the country's top domestic cup competition and its second-tier league, the 1 Liga

Polsat Games, the esports channel of Polish commercial broadcaster Polsat, has reached an agreement with esports organisations ESL and DreamHack to showcase a range of Counter Strike: Global Offensive…

Features

Polsat has shocked the Polish sports-rights market by acquiring Uefa Champions League rights, paying a huge premium to wrest them from long-term incumbent NC Plus.

Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.

Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.

Polish public-service broadcaster TVP has acquired a share of Euro 2016 rights from Polsat in what local experts believe is an excellent deal for the latter.

Formula One enjoys big rights fee increase in Latin America deal with Mediapro

Mediapro explains why F1 deal reflects the company’s DNA

Pitch International lands volleyball World Championship in 2014

Middle East market could be set to heat up again as Abu Dhabi Media lands European Qualifiers

Polsat paid more for Euro 2016 and qualifiers due to spectre of Fox Sports

MP & Silva brings handball Champions League rights sales to a close with new deals

Polish television has agreed a deal for football’s 2006 World Cup after months of negotiations with the Infront agency.