Sina (China)

Basketball

China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
Curling

The World Curling Federation has sought to further connect with the sport’s Chinese audience by launching its first social media channel on Sina Weibo, while it has stepped up a digital overhaul by relaunching i…
Golf

Golf’s European Tour has signed a three-year partnership with Chinese internet company Sina Sports.
Basketball

The Mediapro agency has agreed a deal with beIN Sports for rights to the Sina 3x3 Golden League Finals basketball tournament in 12 countries across Asia-Pacific

Sina Sports is aiming to grow its mass-participation events to make up for its decision not to compete for premium sports rights, Sina’s senior vice president has told TV Sports Markets.

Volleyball

Event and venue management company iRena is making a substantial loss on its deal for all Chinese Volleyball League media and marketing rights.

Tennis

Online streaming platform Sina Sports has struck a strategic partnership with the All England Club, which operates the Wimbledon Championships.

Three Chinese online companies, including Sina Weibo, have been ordered by the country’s regulators to stop streaming audio and video services.

The French Open secured greater revenue from China in 2017 compared to last year thanks to a deal with online streaming platform Tencent agreed earlier this month.

Horse Racing

The Ascot Racecourse has earned a small fee from online streaming platform Sina Sports for exclusive rights in China to this year’s Royal Ascot festival.
Basketball

The Sina Sports division of Chinese internet operator Sina is to broadcast the final of the 2016-17 Liga ACB, the top division of basketball in Spain.
Basketball

The Chinese division of North American basketball league the NBA has entered into a multi-year partnership with Chinese social media platform Sina Weibo.
Paralympics

The International Paralympic Committee has entered into a strategic partnership with the Sina Sports division of Chinese internet operator Sina ahead of the start of the 2016 summer Paralympic Games in Rio de Janeiro tomorrow (Wednesday).

Football

LeSports has become the first Chinese internet operator to secure English Premier League rights in the upcoming 2016-17 season.

Tennis

The Sina Sports division of Chinese internet operator Sina has secured a strategic partnership with the operators of this year’s French Open tennis tournament.

Mixed Martial Arts

The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.

China’s booming digital sports rights market has helped the Premier League, LaLiga and Uefa’s Champions League earn impressive returns in recent months from a historically difficult market.

Football

Chinese internet companies Sina and Tencent have acquired rights for the Uefa Champions League and Europa League European club football tournaments, according to the Yutang Sports news service.