BeIN secure 3×3 Golden League coverage in Asia-Pacific

The Mediapro agency has agreed a deal with beIN Sports for rights to the Sina 3×3 Golden League Finals basketball tournament in 12 countries across Asia-Pacific.

Mediapro sells global media and marketing rights to the Golden League, after agreeing a five-year deal with Sina Sports – the organiser of the tournament – running from 2018 to 2022.

Mediapro was initially tasked with generating exposure over media-rights income. BeIN’s deal covers rights in: Australia; New Zealand; Hong Kong; Indonesia; Philippines; Malaysia; Brunei; Thailand; Laos; Cambodia; Timor-Leste; and Singapore.

In April, Arthur Wei, Sina’s senior vice-president, told TV Sports Markets that creating its own events, such as the Golden league, was in response to the hefty increases in rights fees in the Chinese market in which it operates.