TV Media Sport
The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.
Free-to-air sales in sub-Saharan Africa for the Euro 2016 tournament are well underway, with the CAA Eleven and TV Media Sport agencies enjoying some success in their respective territories.
TV Media Sport added football’s European Championship to its free-to-air portfolio in sub-Saharan Africa, securing a buyout deal with Uefa.
The Infront Sports & Media and TV Media Sport agencies have agreed a host of broadcast deals in sub-Saharan Africa for this summer’s Olympic Games in Rio de Janeiro, Brazil.