Two Circles

The media agency operation formed out of Two Circles’ acquisition of Spring Media has no plans to put down large minimum guarantees and will focus on a “new era” of rights monetisation, according to leaders at both companies.

Two Circles has finalised an agreement to acquire the Spring Media agency as it moves into broadcast rights sales for the first time, also adding production and direct-to-consumer streaming capabilities…

Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.

Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands

Paul Calder has taken up a role as media sales director at Two Circles, the data-driven sports marketing and sponsorship sales agency, charged with leading the growth of its broadcast rights division

The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.

The Two Circles agency has been identified as the winning bidder for global broadcast and sponsorship rights to the Uefa Women’s Champions League, SportBusiness understands.

Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners

Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…

While maintaining its linear dominance, the NFL is increasingly focusing attention on NFL+, its direct-to-consumer streaming service which has just completed its second regular season.

The ITF has appointed Pitch International and Two Circles to handle any as-yet unsold commercial rights to this year’s Davis Cup, as the fallout from the terminated Kosmos deal continues.

Sports marketing and data technology company Two Circles has recruited Wyndham Richardson, founder of Pulselive, as its group executive director in a technology-focused position

Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency

The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…

Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…

The plan for private equity firm CVC Capital Partners to invest €1.994bn ($2.3