Two Circles
Expanding Two Circles has no appetite for big minimum guarantees
The media agency operation formed out of Two Circles’ acquisition of Spring Media has no plans to put down large minimum guarantees and will focus on a “new era” of rights monetisation, according to leaders at both companies.
Two Circles makes broadcast move in Spring Media takeover
Two Circles has finalised an agreement to acquire the Spring Media agency as it moves into broadcast rights sales for the first time, also adding production and direct-to-consumer streaming capabilities…
Otro Capital, Blitzer latest investors in Two Circles
Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.
EXCLUSIVE: Two Circles closes in on Spring Media acquisition
Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands
Two Circles role for ex-Fifa media rights head Calder
Paul Calder has taken up a role as media sales director at Two Circles, the data-driven sports marketing and sponsorship sales agency, charged with leading the growth of its broadcast rights division
New UWCL era to kick off with Two Circles in commercial box seat
The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
EXCLUSIVE: Two Circles set for UWCL commercial rights sales contract
The Two Circles agency has been identified as the winning bidder for global broadcast and sponsorship rights to the Uefa Women’s Champions League, SportBusiness understands.
Two Circles continues US push with role in Johnson’s new track league
Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Two Circles develops US business with move for digital content agency
US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Uefa to invite UWCL media, sponsorship rights bids over five seasons
Uefa has decided to sell global commercial rights to the Uefa Women’s Champions League over a five-year cycle, from 2025-26 to 2029-30, with sponsorship rights to women’s national team events over the…
NFL seeks greater year-round engagement through NFL+
While maintaining its linear dominance, the NFL is increasingly focusing attention on NFL+, its direct-to-consumer streaming service which has just completed its second regular season.
Pitch and Two Circles help ITF with post-Kosmos Davis Cup, but long-term picture is unclear
The ITF has appointed Pitch International and Two Circles to handle any as-yet unsold commercial rights to this year’s Davis Cup, as the fallout from the terminated Kosmos deal continues.
EXCLUSIVE: Two Circles recruits Pulselive founder Richardson as group executive director
Sports marketing and data technology company Two Circles has recruited Wyndham Richardson, founder of Pulselive, as its group executive director in a technology-focused position
Rugby Europe signs three-year strategic partnership with Two Circles
Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency
Fiba engages Two Circles to collaborate on new D2C platform Courtside 1891
The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…
Two Circles to meld data with content in LiveWire Sport acquisition
Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
LaLiga clubs approve €2bn CVC deal
The plan for private equity firm CVC Capital Partners to invest €1.994bn ($2.3