Marketing
IMG retires Seven League name as part of sweeping rebrand
IMG has this morning unveiled sweeping changes to its branding at its inaugural IMG Summit event in Oxfordshire, UK, modernising its logo and retiring the Seven League brand entirely in an attempt to offer…
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Fubo adds MLB.TV ahead of brand relaunch
IPTV operator Fubo has announced the addition of MLB.TV to its programming line-up, which will feature the channel in time for Major League Baseball's Opening Day on March 30
MLS Cup records largest total domestic audience since 1997
Major League Soccer's championship game generated its largest domestic television audience since 1997 as Los Angeles FC dramatically defeated Philadelphia Union on penalty kicks at Banc of California Stadium…
Rugby Europe signs three-year strategic partnership with Two Circles
Rugby Europe, the administrative body for rugby union in Europe, has announced a three-year strategic partnership with the Two Circles sports marketing agency
Chinese Super League signs Douyin as short video partner
Chinese social media platform Douyin has become the official short video partner of the Chinese Super League.
The deal was announced just before the start of the 2022 CSL season on June 3
Bernard-Bret to lead marketing at Discovery Sports
The Discovery Sports arm of media group Discovery has promoted David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands.
Amazon begins ‘TNF’ brand campaign ahead of Super Bowl LVI
Online retail giant to run ad during NFL title game touting upcoming coverage
Two Circles to meld data with content in LiveWire Sport acquisition
Sports data marketing agency Two Circles has acquired LiveWire Sport, the digital sports content company whose clients include the Premier League, the All England Lawn Tennis and Croquet Club, World Rugby…
Ironman hires JP Morgan’s Cohen as CMO, 70.3 events broadcast by Outside Interactive
The Ironman Group has appointed Suzanne Cohen as the company’s new chief marketing officer.
Cohen joins Ironman’s executive team from JPMorgan Chase & Co., w