Basketball

Basketball

Liga ACB, the top division of basketball in Spain, has chosen Protocol Sports Marketing to market the competition to key territories in Asia and Eurasia
Basketball

ESPN unveiled a live stream of Game 2 of the NBA Finals on the ESPN App on Sunday evening that was aimed exclusively at a teenage audience
Basketball

Australian public-service broadcaster SBS is reportedly closing in on a deal for rights to the NBA basketball league
Basketball

The NBA has confirmed that the basketball league’s season-ending Finals will be live-streamed in India on social media websites Facebook and Twitter and video-sharing platform YouTube.
Basketball

The NBA may soon be moving up the games involving some of its marquee teams and players in a move to improve television viewership
Basketball

Brazilian broadcaster Rede Bandeirantes (Band) has acquired rights to the 2019 NBA Finals, returning the North American basketball league to free-to-air television in country for the first time since 2004
Basketball

Euroleague Ventures – the joint venture between Euroleague Basketball and the IMG agency –secured a robust price from sports streaming service DAZN for the 2019-20 to 2022-23 rights cycle in Spain despite an initially unpromising market outlook, SportBusiness Media understands.
Basketball

The NBA's Western Conference Finals will not be shown on Turkish television due to the presence of Turkish star Enes Kanter’s Portland Trail Blazers, who has been an outspoken critic of Turkish President R…
Basketball

Fox Sports will sublicense Big East men's college basketball matches to CBS Sports from 2019-20 to 2024-25. In total 20 games a season will air on CBS networks over the six seasons
Basketball

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.
Basketball

Telco Telekom Srbija, majority owner of the Arena Sport channels, has acquired NBA rights in the Balkans from the 2019-20 season, according to local media reports
Basketball

The Lagardère Sports agency has renewed its international media-rights deal with the VTB United League pan-European club basketball competition.
Basketball

The Women’s National Basketball Association and CBS Sports have announced a multi-year media-rights deal that begins with the upcoming 2019 season.
Basketball

The NBA's international players are driving increased engagement and viewership worldwide on NBA League Pass, according to figures obtained from the rights-holder by SportBusiness Media
Basketball

NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday]
Basketball

Monday's NCAA Tournament Championship Game earned a 12.4 overnight rating on free-to-air CBS, up about 20 per cent on last year's final, broadcast on cable channels TBS, TNT and truTV
Basketball

Ice Cube’s Big3 basketball league has secured a broadcast deal with CBS Sports following the end of a two-year contract with Fox Sports. The length of the deal and financial terms were not revealed.
Basketball

Bob Williams speaks to Chris Benyarko, the NBA's senior vice-president of direct to consumer, about the league's manifold micro-payments initiatives.