Golf

Six Nations and The Open the only major events to see their top audiences rise.

Golf’s US PGA Tour had to offer BSkyB an eight-year deal in order to satisfy its minimum rights fee expectations, another example of the tough conditions prevailing in the UK market.

Golf: UK pay-broadcaster BSkyB acquired the rights for the US PGA Tour in an eight-year deal from 2010 to 2017, paying an estimated $90m

Conto TV scored a victory this week when Serie B presidents agreed to re-tender the rights to the second division in a manner which would allow smaller broadcasters a greater chance to compete.

Indian broadcaster Zee is in the process of completing its takeover of Dubai-based sports broadcaster Ten Sports.

Baseball: Chinese broadcasters Shenzhen TV, Jiangsu TV and Beijing TV acquired packages of rights for Major League Baseball matches in 2009 and 2010 in deals with Major League Baseball International,…

A takeover of Saudi-owned Middle East pay-broadcaster Arab Radio and Television by Qatar-based Al Jazeera Sports is likely to still go ahead, according to industry insiders.

Boxing: German public service broadcaster ARD extended its television rights deal with boxing promoter Sauerland for one more year, taking it to the end of 2012, paying about €14m ($21m).

The IAAF has returned to the European Broadcasting Union in its attempts to find a buyer for the European media rights for its events for the next four-year period.

ESPN’s arrival in the UK market prompts two key questions: how competitive will it be with dominant pay-operator BSkyB? And will it succeed where Setanta failed?

Basketball: Italian pay-broadcaster Sky Italia acquired the exclusive live rights for the top-tier domestic Serie A league in a two-year deal with Lega Basket, paying €5.4m ($7.6m).

Asian Games: Chinese state broadcaster CCTV acquired the rights for the 2010 Asian Games in Guangdong, China, in a deal with the Games’ organisers. CCTV will undertake the host broadcasting of the event.

The long-term television and sponsorship deal agreed last week by Korean media group SBS and the US PGA Tour reflects the desire of both parties to come out fighting in response to challenges in the market.

Athletics: US broadcaster NBC and its cable and broadband subsidiary Universal Sports acquired the rights for the World Athletics Series, covering Indoor and outdoor World Championships and other events,…

The EBU has renewed television rights deals for gymnastics, weightlifting and Greco-Roman wrestling, but pulled out of broadcasting judo, as part of a “reshaping” of its sports portfolio.

Sogecable is at least maintaining its strong golf rights portfolio, despite fighting a losing battle in the ‘football war’ with the Mediapro agency and facing a major new challenge with the legalisation of pay-television digital-terrestrial services.

Basketball: Eurosport Deutschland acquired live rights for nine selected playoff matches from Germany’s top league, the Basketball Bundesliga, in a deal with the league and rights-holder Sportdigital.tv.

The escalating Asian golf split between the Asian Tour and the new One Asia Super Series looks certain to disrupt the Asian Tour’s main pan-regional television rights deal with ESPN Star Sports.