UK commercial broadcaster ITV this month extended its horse racing portfolio by acquiring rights to the 2017 Prix de l’Arc de Triomphe for a nominal fee.
Concurrent auction processes for three UK media rights deals in recent weeks generated strong competition between free-to-air broadcasters, helping each rights-holder to a healthy fee increase.
Sky Sports Racing, which is set to become the new identity for pay-television channel At The Races, has today (Tuesday) signed a rights deal with Ascot Racecourse, replacing rival Racing UK as the pay-television partner for the leading British venue.
UK racecourse owner and operator Arena Racing Company, and Greek firm Vermantia, a leading provider of multi-channel content solutions for lotteries, gaming and betting operators, have launched the European Racing Channel, claiming it will provide the most complete offering of its kind worldwide for the betting market.
Australian commercial broadcaster Seven has extended its rights deal with Racing Victoria, the governing body of horse racing in the state.
Horse racing powerhouses Victoria Racing Club, Ascot and Goodwood Racecourses and the Breeders’ Cup have signed up as founding partners of a new media company that has launched today (Tuesday) and is designed to drive exposure for the sport across digital platforms.
Sky Sports Racing, which is set to become the new identity for pay-television channel At The Races, has sealed its second major deal this week by securing exclusive rights in the UK and Ireland to the Melbourne Cup.
Pay-television channel At The Races, which is set to rebrand as Sky Sports Racing, has struck a three-year extension to its rights deal in the UK and Ireland for US horseracing showpiece the Breeders’ Cup World Championships.
Racecourse Media Group, the holding company responsible for media and data rights involving a host of British horse-racing destinations, has said that its 37 affiliated racecourses will receive a nine per cent increase in revenues generated from their media rights in 2017.
UK pay-television broadcaster Sky will launch a dedicated horse racing channel through an agreement that will result in the rebranding of pay-television channel At The Races.
UK racecourse owner and operator Arena Racing Company has acquired a majority stake in Greek firm Vermantia, a leading provider of multi-channel content solutions for lotteries, gaming and betting operators.