Olympics: The Sportfive agency acquired the rights in 40 European countries for the 2014 Winter Games at Sochi and the 2016 Summer Games in a deal worth €250m ($315m) with the International Olympic Committee. The deal covers all Europe outside of France, Germany, Spain and the UK, as well as Italy and Turkey, where the rights have already been awarded.
You need to be a SportBusiness Media subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here