Spain’s Mediapro agency has again acquired LaLiga’s package of live, free-to-air Primera División matches, paying a similar fee in the 2019-22 cycle as it did in 2016-19. The sale of this package to Mediapro – alongside one containing free-to-air rights to two Segunda División matches per match-week – closes LaLiga’s domestic tender for the cycle.
This content is available to SportBusiness Media subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here