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NFL eyes further brand boost with ProSiebenSat.1 FTA renewal in DACH

Soldier Field before the start of the game between the Chicago Bears and the Green Bay Packers at Soldier Field on September 05, 2019 in Chicago, Illinois. (Photo by Nuccio DiNuzzo/Getty Images)

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

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