NFL (National Football League)

Latest Features

The National Football League has seen a fall in its media-rights income from France in the 2020-23 cycle driven by a decline in the value of its deal with pay-television broadcaster beIN, SportBusiness Media understands.

Pay-television broadcaster Sky renewed its NFL media-rights deal in the UK and Ireland at an unchanged fee, SportBusiness Media understands.
USA

The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.

The NFL League is at a pivotal moment in its distribution of media rights outside the US. Deals in two of the league’s most important overseas territories, the UK and China, are up for renewal. The league is also thought to be looking for a new partner for its rights across Europe.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the National Football League

International subscription broadcaster Eleven Sports has retained its rights to the National Football League in Belgium, Luxembourg and Portugal

Pay-television broadcaster O2 has acquired rights to the NFL in the Czech Republic and Slovakia, and will make content available via Digi Slovakia’s Premier Sport channel.

Indian online sports platform FanCode has acquired streaming rights for the NFL in a multi-season deal with the American football league

German media group ProSiebenSat.1 has renewed its free-to-air NFL rights in Germany and Austria, signing a new multi-year contract beginning in the 2020 season

Features

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.
USA

Fox’s acquisition of broadcast rights to the NFL’s Thursday Night Football package is the first step in the US media group’s rebuilding project after many of its assets were sold to Disney.

The NFL has increased the value of its free-to-air deal in Germany with ProSiebenSat.1 by about 20 per cent, and looks set to double the value of its pay-television deal with DAZN.

The NFL secured a solid increase in the annual value of its digital rights in China from an exclusive deal with online streaming platform Tencent.

Canadian telco Bell has completed its set of exclusive linear NFL rights after picking up its one missing set of games, on Thursday nights, from rival telco Rogers.

Perform’s expertise in digital content was key to winning NFL distribution rights in this month’s deal.

Digital rights to Thursday Night Football will again be a test bed for the NFL and a new entrant in 2017, after Amazon acquired the package won by Twitter last year.

Germany’s Bundesliga more than doubled the value of its in-flight and in-ship rights in a renewal with IMG this month.

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

African telco Econet has continued to spend its billion-dollar sports-rights acquisition budget in recent weeks, buying Formula One, National Football League and Brazilian football rights.

Twitter’s “great global reach” helped the social media giant to become the NFL’s international streaming partner, the American football league told TV Sports Markets.

USA

Increasing the value of its Thursday Night Football rights while dividing content once more illustrates the sheer power of the National Football League.

The National Football League has endured mixed fortunes in its early deals in Europe, earning increases in Germany and France but seeing the value of its rights fall in the Netherlands.

Fewer NFL American football matches will be shown free-to-air in the UK in the 2015 season, but the league has secured deals which it believes will still reach a wide audience.

The NFL’s deal with Yahoo for the 2015 International Series game earlier this month was driven by a desire to test the online waters.

MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.

USA

The CBS network’s renewal of its deal with the US National Football League for its Thursday Night Football package underlines the incredible power of the league in the US television market.

The National Football League’s deal with media company Multi Screen Media this month is seen by both parties as a long-term proposition to develop the sport in India.