The NFL has shown that a little flexibility goes a long way in the US, securing like-for-like growth of about 80-per-cent by allowing partners to use the NFL as a central pillar of their respective streaming platforms.
The National Football League is poised to generate more than $100bn (€82bn) in a series of new long-term domestic television rights deals, further highlighting just how powerful the sports property is t…
The National Football League has seen a fall in its media-rights income from France in the 2020-23 cycle driven by a decline in the value of its deal with pay-television broadcaster beIN, SportBusiness Media understands.
The Thursday Night Football renewal between US tech and retail giant Amazon and the National Football League makes sense for both parties. But it does not mark a staging post from which Amazon could disrupt the make-up of the NFL’s main media-rights partners in the next cycle, US media experts say.
The NFL League is at a pivotal moment in its distribution of media rights outside the US. Deals in two of the league’s most important overseas territories, the UK and China, are up for renewal. The league is also thought to be looking for a new partner for its rights across Europe.
The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.
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