Team Marketing

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Uefa has increased the value of its lower-tier club competition media rights in Germany by over 40 per cent through commercial broadcaster RTL’s acquisition of exclusive, multi-platform rights to the Europa League and newly created Europa Conference League.

Uefa has continued its success in the DACH region by more than doubling the value of its club competition rights in Austria and significantly increasing them in Switzerland.

Uefa’s Europa League revenue in France will fall in the 2021-24 cycle given limited interest in the property in the wake of the fierce contest for rights to the top-tier Champions League.

Uefa has increased the value of Champions League rights in Germany by nearly 70 per cent in the 2021-24 cycle, driven by an intense broadcaster battle in which DAZN ousted Sky Deutschland and Amazon made another foray into premium football.

There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.

The Team Marketing agency has issued invitations to submit offers (ISOs) for broadcast rights in Spain to the Uefa Champions League, Europa League and Europa Conference League across the 2021-22 to 2023-24…

Commercial broadcaster RTL has acquired exclusive rights in Germany to the Uefa Europa League and the newly-created Uefa Europa Conference League for the new cycle, from 2021-22 to 2023-24

Invitations to submit offers (ISOs) have been launched in seven countries across the Balkan region for rights to the Uefa Champions League, Europa League and Europa Conference League covering the 2021-22…

Malta has become the latest country in which the Team Marketing agency is inviting offers for broadcast rights to the Uefa Champions League, Europa League and Europa Conference League from 2021-22 to 2023-24

Features

Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.
USA

Competition to create effective digital offerings in the US drove a hike in value for Uefa’s club competitions for the 2021-22 to 2023-24 cycle. CBS overcame strong opposition to surprise the market in acquiring English-language rights, while Univision renewed its high-performing Spanish-language rights.

BT’s huge outlay for Uefa club competition rights in the 2021-24 cycle was driven by the UK telco's need to retain a viable sports broadcasting proposition.

Indonesian media company Elang Mahkota Teknologi (Emtek) has agreed a two-season deal with Uefa for Champions League and Europa League rights, which became available after the collapse of the rights-holder’s deal with the Futbal Momentum Asia agency.

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

The beIN Media Group has so far been the main beneficiary of the DAZN Group’s decision to delay the launch of its OTT service in Southeast Asia.

The value of Uefa club competition rights in Ukraine has decreased drastically after Media Group Ukraine and telco Volia jointly acquired rights to both the Champions League and the Europa League

Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.

Pay-television operator StarTimes has acquired a host of European and African football properties in sub-Saharan Africa over the past two months, taking advantage of Kwesé TV’s continuing financial pr…

Media groups beIN and Saran are seeking to renegotiate their Uefa club competition media rights deals in Turkey, as the further depreciation of the Turkish lira against the euro, dollar and pound has inflated…

The value of Uefa Champions League and Europa League media rights in the Netherlands will decrease by about 27 per cent in the next cycle, TV Sports Markets understands.

Facebook and Esporte Interativo are set to strike a deal for Uefa Champions League rights in Brazil at a much-reduced price

Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.

Maltese telcos Go and Melita will progress with a long-discussed joint venture after two media-rights deals removed one of its biggest sticking points.

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

Strong competition in Ireland has helped Uefa seal a big increase for its club competition rights, as commercial broadcaster TV3 fell just short in its attempt to acquire all the rights on offer.

The value of Uefa Champions League and Europa League rights will decline slightly in Romania from 2018-19 onward, with telco Telekom Romania, pay-television broadcaster Digi Sport and commercial broadcaster Look TV set to share coverage.

Digital media company Perform is close to agreeing a deal for Uefa Champions League and Europa League rights across five Southeast Asian markets, TV Sports Markets understands.

Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.