eToro becomes latest crypto brand to secure Super Bowl LVI ad
Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com
TNT, ESPN2 to simulcast inaugural NBA HBCU Classic
The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
Women’s Sports Network aims to shine spotlight on female athletes
In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…
LPGA Tour unveils behind-the-scenes documentary
The Ladies Professional Golf Association has unveiled a behind-the-scenes mini-documentary series, which is centered on the 2021 CME Group Tour Championship
NHL, Telstra strike five-year international distribution deal
The National Hockey League and Australian telco Telstra have signed a five-year agreement to distribute up to 1,400 games per year to viewers around the world using Telstra’s Global Media Network (GMN).
Univision, Televisa to debut global streaming service after completing $4.8bn merger deal
Grupo Televisa and Univision Holdings Inc, two of the biggest Spanish-language content producers and sports rightsholders in the Americas, have completed their blockbuster $4.8bn (€4.27bn) merger deal to create a new company known as TelevisaUnivision.
Yandex secures NHL media rights extension in Russia
Russian internet group Yandex has extended its media rights agreement with the National Hockey League through the 2023-24 season
PFL secures extended, expanded domestic ESPN rights deal
The Professional Fighters League has unveiled an extended and expanded multiyear domestic rights deal with ESPN
FuboTV picks up Uefa streaming rights in US via Fox Sports sublicense deal
FuboTV has continued to expand its reach in the United States by securing exclusive streaming rights to a number of Uefa competitions, including selected matches from the 2024 and 2028 European Championships,…