NWSL title game secures record 915,000 audience on CBS
The National Women's Soccer League championship game on October 29 secured a record 915,000 average audience on the main CBS network in the United States, reflecting the league's continued growth over…
Buzzer expands global sports portfolio with ATP Media pact
Live sports mobile platform Buzzer has expanded its reach in the global sports landscape after securing an agreement with ATP Media to distribute ATP Tour live match content
LIV Golf president: ‘We need to commercialize the product’
LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
NWSL unveils expansive title game events, TV coverage
The growth of the National Women's Soccer League in the past year will be further demonstrated this week in the extensive build-up events to the 2022 championship game on October 29, as well as in its…
Gillette to air mixed-reality commercial on ‘MNF’
Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
ESPN, Formula 1 confirm US rights extension through 2025
ESPN and Formula 1 have confirmed a three-year rights extension in the United States through 2025, in a deal which will keep all race telecasts on ABC, ESPN, and ESPN2 commercial-free
Buzzer secures multiyear NBA, WNBA extensions
Live sports mobile platform Buzzer has secured multiyear partnership extensions with the National Basketball Association and Women's National Basketball Association to continue to distribute out-of-market…
LA Clippers unveil cutting-edge ClipperVision streaming service
The National Basketball Association's Los Angeles Clippers have unveiled a cutting-edge new regional direct-to-consumer streaming service, which will feature a series of augmented reality, alternate-language, …
US Ski & Snowboard aligns with Outside Interactive, extends NBC Sports deal
US Ski & Snowboard has secured a long-term strategic partnership with outdoor recreation media and services company Outside Interactive, which will stream International Ski Federation (FIS) World Cup …
NYC Marathon to gain Spanish-language feed, enhanced tech
The TCS New York City Marathon will have a domestic Spanish-language broadcast for the first time this year, as the November 6 race returns to its full capacity of 50,000 runners for the first time in…