Analysis

Cypriot telco Cyta successfully retained all but one of its Uefa club competition rights packages in the new three-season cycle from 2024-25, but has lost rights to the first-pick Europa League or Europa Conference League match to public broadcaster CyBC.

Commercial broadcaster Nine Entertainment struck a deal with Tennis Australia to renew its rights to show the Australian Open grand slam tournament for five more years after outbidding its rivals.

An analysis conducted by SportBusiness Media shows that the Fifa World Cup’s global media rights value has kept pace with other blue-riband sporting events, despite what the US Department of Justice described as a 'web of corruption' curtailing its value during the 2000s and early 2010s.

Local sources say that Fifa’s sales team is already active in the region for sales to the 2026 tournament – to be held across the US, Mexico and Canada – and has been speaking with media companies to ‘warm up’ the market ahead of negotiations next year.

Australian commercial broadcaster Seven sealed a deal for free-to-air rights to the 2023 Fifa Women’s World Cup after outbidding rivals SBS, Nine and Ten.

The EBU is believed to have faced strong competition from commercial broadcasters in some territories but no pan-regional challenger.

Vietnam was the second-last market in which Infront was to agree a deal for the tournament under its mandate covering 26 Asian markets in the eight-year period from 2015 to 2022.

Mountrigi has profited from its Fifa media rights investment across the 2019-22 cycle, but is expected to earn far more from its rights to the 2026 Fifa World Cup held across the US, Mexico and Canada.

The market has already intensified after the Infront agency officially joined IMG Arena and its more established rivals Stats Perform, Sportradar and Genius Sports in the betting streaming and data rights space.

Formula One’s media rights value in Austria has continued to rebound after the open-wheel racing series struck a three-year extension to its free-to-air agreement with ServusTV.

The NBA has maintained its rights value in Vietnam and earned an increase in Indonesia thanks to recent deals agreed from the 2022-23 season onward.

Viacom18 secured exclusive rights in India to all Cricket South Africa properties after agreeing to pay a huge increase per India match on the current agreement and committing to a large fee for the new SA20 domestic T20 competition.

The Polish Ekstraklasa has increased its domestic media rights fee with Canal Plus despite the absence of bids from Viaplay and Amazon.

Media groups across Latin America are spending just under half a billion dollars on top-tier European club football rights in the current 2022-23 season, almost all of which is driven by the Premier League, LaLiga and Uefa club competitions.

DAZN's strategy to improve key metrics, while attempting to minimise cash expenditure and smarten up its balance sheet, is characterised well by its acquisition of Eleven Group in September.

It is understood that World Rugby, aware that Sky NZ were determined to acquire the rights, initiated direct talks with the broadcaster without a tender.

Both deals are sublicensing agreements with pay-television operator Foxtel, which holds exclusive rights in Australia to both championships.

Nine secured rights to the 2023 Men’s Rugby World Cup and the 2022 Women’s Rugby World Cup at a slight decrease, reflecting of the waning popularity of rugby union in the country.