Analysis

Uefa marketing director Guy-Laurent Epstein believes DAZN's new deal for media rights to the Uefa Women’s Champions League will take women’s football to new levels of popularity, unlocking its commercial potential in the process.

African pay-television broadcaster SuperSport kept its English Premier League rights fee flat in a three-season renewal completed in private negotiations last year, SportBusiness Media has learned.

Dutch public-service broadcaster NOS has kept fees steady in its latest renewal of Dutch men’s national-team football rights and rights to the Uefa European Championship in 2024.

Korean ecommerce company Coupang has been making aggressive bids for sports content since entering the market six months ago, culminating in a major bid for Tokyo 2020 Olympics rights in recent weeks.

Swiss public-service broadcaster SRG SSR has ensured it will remain the home of the Swiss men’s football team’s matches in European competition until the end of Uefa Euro 2028.

Telco FPT’s desire for football content to drive its video streaming platform has helped Uefa to an increase in the value of its club competition rights in Vietnam.

Spanish LaLiga’s value in India has seen a sharp decline in media group Viacom 18’s deal for exclusive rights to the property from 2021-22 to 2023-24, driven by a lack of competition.

VRT is set to pay a slight increase for Uefa European Championship rights in Dutch-speaking Belgium, while VTM will keep its rights fee for Belgium’s European Qualifier and Nations League matches in the region flat until the end of 2025-26.

Telco BT has kept its outlay flat in its latest renewal of French Ligue 1 football rights in the UK and Ireland.

Uefa and its sales agent CAA Eleven agreed several rights deals for the Euro 2020 tournament in the weeks and hours leading up to the start of the tournament on June 11.

DAZN’s expanded global media rights deal with Matchroom Boxing will see the multi-platform broadcaster take greater control over how and where Matchroom spends its budget.

The Octagon agency said this week that the centralisation of media rights to nine top-division European football leagues was about long-term growth, not a short-term cash injection.

Pay-television broadcaster beIN Sports is pondering its response to Canal Plus’ insistence that it will no longer show Ligue 1 matches in France.

Optus secures home Women's World Cup rights with big first-round bid.

The English Premier League has extended Sky Deutschland’s exclusive rights deal in Germany, Austria and Switzerland (DACH) on the same terms, but the conclusion of a similar deal with Sky Italia must wait until 2022.

The Austrian Ski Association (ÖSV) has secured a strong value increase for both domestic and international rights, taking advantage of advantageous conditions in both sales.

Cricket South Africa has secured long-term deals in its key international markets of Australia, the UK and India at reduced fees, reflective of a global downturn in cricket media rights values.

W Series, the all-female motorsport competition, turned down a significant rights fee from UK pay-television broadcaster Sky to renew with commercial broadcaster Channel 4 as it continues to prioritise exposure, SportBusiness Media understands.