Analysis

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Fifa will exceed its global media-rights target of $3bn (€2.544bn) for the 2018 men’s World Cup tournament by about six per cent, TV Sports Markets understands.

Italy’s Lega Serie A is set to earn €973m ($1.13bn) per season for its domestic live rights in the next cycle following last week’s deals with Sky and Perform. This can be considered either a success or a failure depending on which benchmark it is measured against

The Premier League’s 20 clubs are unconcerned about the small drop in the value of their domestic live rights in the next cycle, following deals this month with BT and Amazon that brought the protracted sales process to a close.

Cricket South Africa has finally delivered a workable concept for a new domestic T20 competition via a joint venture with pay-television broadcaster SuperSport.

Facebook has acquired English Premier League rights in Vietnam, its second deal for the league’s rights in a major Southeast Asian market.

Sky Österreich will generate more than €5m ($5.9m) per season from the sublicensing of Austrian Bundesliga rights, from 2018-19 to 2021-22.

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

Sport TV’s attempt to use its dominant position in the Portuguese market to lower media-rights fees has backfired, paving the way for Eleven to become the latest in a long line of competitors.

Türk Telekom has agreed a shock deal for rights to the country’s Basketbol Süper Ligi, unseating beIN – the league’s preferred partner – with a huge bid.