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Uefa and Team get off to winning Champions League start but caution prevails
There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.
IOC extends non-Tokyo Games rights growth trend in Japan to 2032
The International Olympic Committee extended a long run of media-rights revenue growth in Japan in its latest deal with the market’s free-to-air broadcaster consortium for 2026 to 2032, when the special case of the large Tokyo 2020 sales cycle is disregarded.
Cyta exploits lack of competition in Cyprus in cut-price Greek Cup extension
Absent any competition for Greek Cup rights in Cyprus, Cyta translated a 33-per-cent fall in inventory directly into a near one-third discount.
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Uefa and Team get off to winning Champions League start but caution prevails
There are two truisms in the sale of sports media rights which at first glance appear difficult to reconcile. One is that every market has a unique set of characteristics and the value earned is contingent upon those characteristics at the moment the rights are sold. The other is that the early deals in a market-by-market sales cycle create a psychological benchmark which affects how sales in the following markets play out.
IOC extends non-Tokyo Games rights growth trend in Japan to 2032
The International Olympic Committee extended a long run of media-rights revenue growth in Japan in its latest deal with the market’s free-to-air broadcaster consortium for 2026 to 2032, when the special case of the large Tokyo 2020 sales cycle is disregarded.
Cyta exploits lack of competition in Cyprus in cut-price Greek Cup extension
Absent any competition for Greek Cup rights in Cyprus, Cyta translated a 33-per-cent fall in inventory directly into a near one-third discount.
Mediapro ‘bias’ claims cast cloud over Champions League award in France
Mediapro’s accusation of impropriety in the Uefa Champions League tender process in France has cast a cloud over a record rights-fee outcome for Uefa in the country. But the agency’s threat to take Uefa to court may not be credible, industry experts told SportBusiness Media.