Analysis

SportBusiness International spoke to leaders representing Europe's top three courses about how they are staying ahead of their rivals from across the continent.

The PGA Tour this week future-proofed its international business, setting up a joint venture with Discovery for its media rights outside the US in a 12-year, $2bn (€1.72bn) deal.

Doubling up with ESPN will earn the Ultimate Fighting Championship $300m (€258m) per year from media-rights sales from 2019 to 2023 – a good result given the absence of aggressive bidding from incumbent Fox.

The European Handball Federation has increased the value of its global media and marketing rights by up to 300 per cent in a new deal with a joint venture comprised of the Infront agency and digital media company Perform.

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

The RDA agency will look to extract more value from Australia and New Zealand and strike deals in the Pacific Islands for the first time, after taking over international rights to the Super League.

Hungarian commercial and pay-television broadcaster TV2 is close to finalising deals for Spain’s LaLiga and Italy’s Serie A.

Uefa’s decision to stick with its incumbent broadcast partners has delivered a modest increase in the value of its club competition rights in Latin America.

Uefa has earned a decent increase in the value of its club competition rights in Canada via a deal with Perform-owned streaming platform DAZN.

Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.

The England and Wales Cricket Board (ECB) has sold its rights separately in the Caribbean for the first time, earning a strong increase on their previous allocated value in the region.

UK viewing data for the week between Monday 21st to Sunday 27th May, as well as a round-up of English Football League audiences in the 2017-18 season.

UK viewing data for the week between Monday 14th and 20th May including the free-to-air audience for this season's FA Cup final.

The ‘$1bn’ joint venture between the Perform Group and Matchroom Boxing does not guarantee either company that amount in revenue. But the headline number does signal how much the joint venture is willing to spend on attracting top-level fighters

Earnings from FC Diez Media’s sale of Copa Libertadores rights in South America have fallen below its internal targets, TV Sports Markets understands, but the joint venture is still on track to meet its guarantee.

Social media company Facebook has beaten an incumbent pay-television broadcaster to media rights of a flagship property for the first time, TV Sports Markets understands.

Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.