Americas

The Spanish Football Federation (RFEF) has become the latest rights-holder to look to the vibrant market in the Americas by launching an invitation to tender for broadcast rights to the Spanish Super Cup

United States-based streaming service FloSports has secured an exclusive broadcast agreement with Southern Hemisphere rugby union alliance Sanzaar through 2025, SportBusiness can reveal.

Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com

Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…

The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.

The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …

Sports-focused streaming service and channel aggregator fuboTV has continued to bolster its soccer presence in Canada by picking up exclusive rights to the Fifa Club World Cup

Multiple held-back units sell for $7m each, with the network setting new records for the event.

US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.

In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…

Brazilian commercial broadcaster RedeTV will broadcast this year's Super Bowl on February 13

Key media rights deals expire this year in the US, F1’s most important emerging market, as well as mature and lucrative markets such as Italy, Brazil, Asia-Pacific, South America and Sub-Saharan Africa.

Viewership patterns continue after gains in regular season, earlier playoff rounds

The Ladies Professional Golf Association has unveiled a behind-the-scenes mini-documentary series, which is centered on the 2021 CME Group Tour Championship

Grupo Televisa and Univision Holdings Inc, two of the biggest Spanish-language content producers and sports rightsholders in the Americas, have completed their blockbuster $4.8bn (€4.27bn) merger deal to create a new company known as TelevisaUnivision.

Brazilian broadcaster Globo has agreed a new rights deal with the Brazilian Football Confederation (CBF) focused on the women’s game.

ViacomCBS has secured domestic broadcast rights to the Chilean national team's matches from 2023 to 2026

Content spend for NBCUniversal streaming outlet to double in 2022