Asia-Pacific

Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.

Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option

The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027

The deal considerably strengthens beIN’s portfolio in the region and should quieten, at least in the short term, debate over the company’s commitment to Asia.

Local sources say that Fifa’s sales team is already active in the region for sales to the 2026 tournament – to be held across the US, Mexico and Canada – and has been speaking with media companies to ‘warm up’ the market ahead of negotiations next year.

Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.

Pay-television broadcaster beIN Sports is finalising a multi-year deal beginning in 2023 for Formula 1 rights across its Asian markets, SportBusiness understands

OneFootball has appointed Sportfive executive Sebastian Seifert to lead its strategy in the Asia-Pacific region

Pay-television broadcaster beIN Sports has secured English Football League (EFL) broadcast rights in a host of its territories in a deal covering the 2022-23 and 2023-24 seasons, SportBusiness understands

Broadcast solutions provider AE Live has announced the appointment of Stats Perform’s vice-president for Southeast Asia and Hong Kong, Simar Ghangas, as head of commercial for the Asia-Pacific region.

The Premier League’s latest round of rights sales in Apac is considered a major success, despite a substantial drop in overall value due to the collapse in the market in China.

Esports and gaming promoter ONE Esports is today launching a new television show, Gamer's Paradise, in partnership with presenting sponsor Marriott Bonvoy

The IMG agency has appointed Mark McFarlane as senior vice-president for strategic partnerships in Asia

The National Basketball Association has announced that Scott Levy, the executive vice-president and managing director of its NBA Asia division, will leave the organisation at the end of next month