Asia
KBO teams agree sponsorship and media deals ahead of new season
Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
Astro and Malaysian Netball Association launch new league
Malaysian pay-television broadcaster Astro and the Malaysian Netball Association launched the inaugural Netball Super League last weekend
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
UFC investment in China begins to pay off with Migu deal
The Ultimate Fighting Championship has secured a strong increase in the value of its media rights in China thanks to heavy investment on its presence in the market.
Kuaishou to integrate third-party creator content with CBA live streams
Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…
Safely-executed Indian Super League season hailed
Leading figures in Indian football have hailed the successful running of the 2020-21 Indian Super League season within bio-secure bubbles
Sony acquires rights for new Ultimate Kho Kho league
Indian broadcaster Sony Pictures Networks has signed an exclusive, multi-year television and digital rights deal with Ultimate Kho Kho, India’s first professional kho kho league.
Extreme E signs up DAZN and MBC for Japanese, Mena markets
Extreme E, the new electric off-road racing series, has agreed rights deals with over-the-top streaming service DAZN in Japan and Saudi media group MBC for the Middle East and North Africa region
Uefa club competitions rights bid deadline extended in Indian subcontinent
Broadcasters in the Indian subcontinent have been given an extension to the first-round bid deadline for rights to Uefa club competitions across the 2021-24 cycle
DAZN tops up mobile payment options in Japan in NTT Docomo tie-up
Over-the-top streaming platform DAZN has introduced another payment option in Japan through a tie-up with Bocu, the mobile payment and identity solutions provider, and NTT Docomo, one of the country’s m…
Polo highlights added to beIN schedules in 12-territory deal
Pay-television broadcaster beIN Media Group has acquired rights to broadcast highlights of the 2021 Polo Rider Cup, a polo event to be held in Chantilly on the outskirts of Paris
CSL seeks media rights solution after PP Sports deal ends
The Chinese Super League is discussing options for the exploitation of its domestic media rights from the 2021 season onwards with several different broadcasters, following the premature end of a deal…
DAZN signs up Tsunoda and Scuderia AlphaTauri in Japanese F1 push
DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
J.League unveils new media-rights deals in Indonesia and Mena
Japanese football's J
UFC agrees wide-ranging rights deal with Migu in China
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
Star’s Mashal Sports to invite bids for Pro Kabaddi League rights
An invitation to tender is to be issued tomorrow (Thursday) for broadcast rights to the Pro Kabaddi League across the next five seasons
Genius inks long-term data and integrity deal with Malaysian Football league
Sports data and technology company Genius Sports Group has agreed a long-term deal with the Malaysian Football League, encompassing live data and integrity rights
K League launches streaming service with Sportradar
The Korea Professional Football League and sports data firm Sportradar are launching a new streaming platform, K League TV, targeting international markets