Asia

The Asian Football Confederation has today (Monday) entered into an agreement with the DDMC Sports International division of Chinese sports and entertainment company Wuhan DDMC Culture Co, and Fortis Sports, a joint venture made up of the Catalyst Media and Synergy Sports agencies, for its commercial rights for the period spanning 2021 to 2028.

London-based digital media company Copa90 has agreed a partnership with sports digital consultancy and marketing platform Mailman to take its youth-focused football content into the Chinese market.

Malaysian pay-television broadcaster Astro has agreed a content partnership with social media platform Twitter for the 2018 Fifa World Cup.

The MP & Silva agency has agreed a media and commercial rights partnership with Way of the Dragon Sports Company, official partner of the Chinese Taipei Mixed Martial Arts Association.

The Malaysian government has reached an agreement for public-service broadcaster RTM to assume free-to-air rights in the country to the 2018 Fifa World Cup.

North American basketball league the NBA has agreed a partnership with Times Studio, a digital video content subsidiary of Indian media company Times Internet.

The Total Sports Marketing agency has agreed a five-year deal for worldwide media rights to all international matches and domestic tournaments organised by the Afghanistan Cricket Board.

Youku, the video streaming platform owned by Chinese e-commerce company Alibaba, has acquired rights to the 2018 Fifa World Cup.

Social media company Facebook has beaten an incumbent pay-television broadcaster to media rights of a flagship property for the first time, TV Sports Markets understands.

International sports broadcaster Eleven Sports has extended an agreement for exclusive rights in Taiwan to football’s English Premier League.

Hong Kong telco PCCW has launched a new OTT platform to showcase its sports and entertainment portfolio.

The Mediapro agency has struck a deal with internet company Google that will grant video-sharing platform YouTube rights to Campeonato Brasileiro Serie A, the top division of Brazilian football, across 27 markets in Europe, Asia and Oceania.

One Championship chairman and chief executive, Chatri Sityodtong, has said the Asian mixed martial arts promotion is targeting partnerships with telcos across the world following the launch of its new live streaming app.

US wrestling organisation WWE has expanded a rights partnership with free-to-air Filipino broadcaster 5.

The French Tennis Federation (FFT) has extended its deals with its Japanese broadcast rights partners ahead of this year’s edition of the French Open grand slam tournament.

Football’s Chinese Super League has become the first sports league in the country to launch an official account on social media platform Twitter.

LaLiga has increased the value of its rights in 13 European and Asian markets by about 20 per cent in a single deal with the Advisers Media International agency.

Chinese digital platform Sohu has acquired rights for the World Rallycross Championship.