Australia

Athletics

Athletics: Swiss-based agency Sports Extra Time acquired rights in Sub-Saharan Africa for the World Athletics Series, the series of International Association of Athletics Federations (IAAF) events including…
Australian Rules Football

Jury out on whether Packer's return will be good or bad for competition in the rights market.
Football

Big increases in the US and Japan the highlights of a successful round of sales for Traffic Sports.
Athletics

Athletics: Channel 4, the UK commercial broadcaster, acquired the rights for the 2011 and 2013 World Championships in a three-year deal with the IEC in Sports agency
Football

Football: The Sportfive agency was appointed by Uefa as its exclusive media rights sales agency for Euro 2012 in a number of markets in Asia and Oceania
Basketball

Basketball: French pay-television broadcaster Canal Plus extended its deal with the Euroleague for a further three years, from 2010-11 to 2012-13, paying €880,000 ($1.14m) per year.
American Football

American Football: UK commercial broadcaster Channel 4 acquired the live rights to all of the NFL’s Sunday night games for the 2010 season.
Cricket

Football: Romanian telecoms operator Romtelecom acquired the rights for eight live World Cup group stage matches and delayed rights for 44 other games in a deal with public-service broadcaster TVR, paying…
Football

Sportfive, hit by recent rights and personnel losses, is set to regain its "calling card" in Asia.

Rugby League

Bigger inventory, improved format and market-by-market approach give Sanzar healthy increases in three home markets

Golf

Golf: US broadcaster America One Television acquired the rights for the OneAsia Series in a three-year deal, from 2010 to 2012, brokered by the World Sport Group agency
Basketball

Basketball: Australian commercial broadcaster Network Ten acquired the rights for the National Basketball League, Australia's top-tier basketball competition, in a five-year deal directly with the…
American Football

Athletics: The IEC in Sports agency agreed a number of deals for the 2010 IAAF World Indoor Championships in Doha

A look at the audiences pulled by the 2010 Winter Olympics around the world.

Cricket

“We want eyeballs and that's what matters to us foremost. You can't get bigger and better than our strategy. People all over the world ask me where can we watch IPL - now I can always say - you can watch it on You Tube." - Lalit Modi.

Football

Australia-based FSA Media picks up Asia-Pacific distribution rights for next year’s Copa America.
Golf

Golf: UK pay-broadcaster BSkyB acquired the rights for the US PGA Tour in an eight-year deal from 2010 to 2017, paying an estimated $90m
Football

Football: Indonesian commercial broadcaster RCTI and sister channel Global TV sublicensed the rights for the 2010 World Cup in South Africa from PT Electronic City Entertainment, the original licensee