Canada
CFL sets Canadian first with Twitter partnership
The Canadian Football League has secured a live-streaming rights deal with the Twitter Canada division of the social network.
Bell commits to NFL despite Super Bowl advertising cull
Canadian telco Bell has completed its set of exclusive linear NFL rights after picking up its one missing set of games, on Thursday nights, from rival telco Rogers.
Samsung signs VR-focused partnership with MLB
Consumer electronics company Samsung has partnered with North America’s Major League Baseball to provide fans with a virtual reality offering for the remainder of the 2017 season.
MLS reacquires Soccer United Marketing stake
North America’s Major League Soccer has regained full control of Soccer United Marketing after repurchasing the stake in its media and marketing arm held by private equity firm Providence Equity Partners.
FIH secures multiple rights deals
The FIH, the global governing body of hockey, has agreed rights deals with a number of broadcasters in various regions around the world.
UFC renews Canadian rights deal with Premium Sports
The Ultimate Fighting Championship mixed martial arts series has extended a rights deal in Canada with pay-per-view broadcast distributor Premium Sports.
Bell Media becomes exclusive NFL rights-holder in Canada
Canadian telecommunications company Bell Media has expanded its partnership with the NFL to become the exclusive broadcast partner of the American football league in Canada.
MLB strikes VR partnership with Intel
US technology company Intel has agreed its latest sports partnership by entering into a three-year deal with Major League Baseball for virtual reality coverage of the North American league’s games.
YuppTV picks up Champions Trophy rights
Over-the-top content provider YuppTV has acquired live digital rights for the International Cricket Council’s upcoming Champions Trophy event.
ITTF World Championships commence with enhanced exposure in Americas
The International Table Tennis Federation’s 2017 World Championships have commenced in the German city of Düsseldorf, with the global governing body detailing new rights partners in the Americas.
TSN acquires Gold Cup, Champions League rights
Canadian pay-television sports broadcaster TSN has signed a multi-year rights deal with the Confederation of North, Central America and Caribbean Association Football (Concacaf).
Media and football heavyweights call on G7 to tackle internet piracy
A collective of major broadcasters and Europe’s leading football organisations have joined forces to call on the G7 group of industrial nations to take action to tackle internet piracy.
National Lacrosse League broadens reach with Twitter, Xumo deals
North America’s National Lacrosse League has signed content partnerships with social media platform Twitter and over-the-top provider Xumo.
PGA Tour continues SendtoNews partnership
Sports video and advertising platform SendtoNews has struck a multi-year extension to its rights partnership with golf’s PGA Tour.
NBA seals Sina Weibo partnership
The Chinese division of North American basketball league the NBA has entered into a multi-year partnership with Chinese social media platform Sina Weibo.
MLB fans offered new content possibilities through 15SOF deal
MLBAM, the interactive media and internet company of Major League Baseball, has entered into a multi-year partnership with technology and social media platform 15 Seconds of Fame which promises to provide video content to fans which was never previously available.
Nascar extends long-running Canadian rights partnership
Canadian pay-television sports broadcasters TSN and RDS have signed multi-year extensions to their rights deals for North American stock car-racing series Nascar.
Former Amazon executive Paull to lead Bamtech
MLBAM, the interactive media and internet division of North America’s Major League Baseball, has appointed Michael Paull as the new chief executive of its Bamtech video technology division.