China

English Premier League club Arsenal has entered into a partnership with Total Soccer, the leading football programme on the CCTV Sports channel operated by the Chinese state broadcaster.

The Chinese digital market’s seemingly never-ending growth boosted another property last month, as the Ultimate Fighting Championship agreed a lucrative deal with PPTV Sports.

The Chinese government has intervened in the sale of media rights to the 2018 and 2022 Fifa World Cups in the country, ensuring a deal will eventually be struck with state broadcaster CCTV.

The Sina Sports division of Chinese internet operator Sina has agreed a multi-year strategic partnership with Tennis Australia revolving around the Australian Open grand slam tournament.

The Sina Sports division of Chinese internet operator Sina has agreed a deal with Dakar Rally organiser Amaury Sport Organisation to become an official media partner of the endurance motorsport event in China.

The Ali Sports division of Chinese e-commerce giant Alibaba Group has agreed a media partnership with American football league the NFL.

The Sina Sports division of Chinese internet operator Sina has acquired rights to broadcast MUTV, the in-house television channel of English Premier League football club Manchester United.

Major League Baseball has sealed its first mass market media partnership in China by agreeing a three-year deal with Le Sports, which is operated by Chinese internet company LeTV.

LeTV Sports, which is operated by Chinese internet company LeTV, has denied reports it has agreed a deal to take a 50 per cent stake in Chinese Super League football club Beijing Guoan.

The Sina Sports division of Chinese internet operator Sina has entered into a strategic partnership with mixed martial arts series the Ultimate Fighting Championship.

Chinese internet company LeTV, which operates the Le Sports service, has agreed a deal to acquire a 20-per-cent stake in media technology company TCL Multimedia and will form a joint venture with Digital Domain Investments to provide live sports virtual reality services.

The ATP World Tour earned hugely improved terms in new deals covering China and India this month.

Chinese conglomerate Dalian Wanda has today (Wednesday) revealed that the Infront Sports & Media agency and World Triathlon Corporation will be integrated in a newly formed entity named Wanda Sports Holding, and are to be rebranded accordingly.

Le Sports, which is operated by Chinese internet company LeTV, has acquired exclusive digital media rights in the country for the ATP World Tour men’s tennis series’ Masters 1,000 and 500 tournaments.

Chinese video streaming platform iQiyi made an aggressive move into sport this month, acquiring digital rights in major deals with the PGA Tour and the Women’s Tennis Association.

The Asian Football Confederation will enjoy a huge increase in the value of its rights in China in its new deal with Le Sports.