Cyprus

Uefa and its sales agent, CAA Eleven, have finalised multiple deals for national-team media rights around the world with the Nations League to begin this evening (September 6), TV Sports Markets understands.

Cypriot telcos Cablenet and PrimeTel have agreed a deal through which they will bring their sporting content under one roof from 2019

The added content provided by the Nations League will push the value of Uefa national-team rights in Greece up by more than 30 per cent from 2018-19, TV Sports Markets understands.

Cypriot pay-television broadcaster CyTAvision has secured rights to a raft of club and national team football content, including domestic competitions.

Telco Cyta has secured Italian Serie A rights in Cyprus after completing a deal with IMG, TV Sports Markets understands.

LaLiga, which organises the top two divisions of Spanish football, has signed rights deals in Poland with international sports broadcaster Eleven Sports and pay-television broadcaster Canal Plus, while it has renewed agreements in Greece and Cyprus with pay-television operator Cosmote TV and telco PrimeTel, respectively.

Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.

Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.

Cypriot telco CyTA has secured exclusive rights in the country to the Uefa Champions League and Europa League club football competitions.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

The Asset OgilvyEntertainment agency has extended its agreement for broadcast rights in Greece and Cyprus to LaLiga, the top division of Spanish club football.

Telco Cablenet’s entry into the Cypriot sports-rights market will boost the revenues of First Division clubs when a new cycle begins at the start of the 2019-20 season.

Cypriot telecommunications company PrimeTel has acquired rights for the German Bundesliga, the top division of football in the country.

International pay-television broadcaster Fox Sports has extended rights agreements in Cyprus, Greece, Israel, Malta and Turkey for the Ski Classics long-distance skiing championship and also agreed a new deal for the series in the Netherlands.

The national federations of 10 countries have signed up to the International Basketball Federation’s (Fiba) new multi-cast initiative, with the sport’s global governing body keen on securing further partners before the end of the year.

English Premier League rights fell in value in Cyprus this week as the league offered broadcasters a smaller package in an attempt to combat piracy.

Cypriot pay-television broadcaster CyTAvision has agreed a three-season extension to its rights deal for the English Premier League.

The Fox Networks Group division of media company 21st Century Fox has acquired exclusive rights to broadcast all racing from sailing’s 35th America’s Cup in the Netherlands, Turkey, Greece, Cyprus, Malta and Israel.