Eastern Europe

Motorcycling
Media

United Media has extended its exclusive MotoGP media rights in the Balkans as part of a new “multi-year” agreement with the motorcycling championship.
Football
Media

Setanta Sports has acquired exclusive Fifa Women's World Cup rights in nine countries across the Eurasia region, SportBusiness has learned
Baseball
Media

Base Sport, the Switzerland-based commercial arm of the World Baseball Softball Confederation (WBSC), has been tasked with distributing broadcast rights to the Mexican Baseball League (LMB) in Eastern…
Ice Hockey
Host Broadcast & Production

Sportway Media Group (SMG) has agreed a deal with the Latvian Hockey Federation (LHF), the automated production and live streaming firm's first agreement in a Baltic country
Golf
Finance & Law

Polish media group MWE Networks has agreed a rescue deal for Golf Channel Polska, a platform operated under licence from NBCUniversal, owners of Golf Channel in the US
Football
Media

Ukrainian Premier League (UPL) clubs are close to a unanimous agreement to formulate a centralised broadcast rights pool, after factions broke out in the 2022-23 season causing the domestic deal with Setanta…
Football
Media

Fifa has extended its media rights agreement for the 2023 Women’s World Cup with the European Broadcasting Union, ensuring the tournament will be screened in the major markets of France, Germany, Italy, S…
Multiple Sports
Industry Moves

Peter Nørrelund has returned to the role of Viaplay’s chief sports officer just two and a half months after resigning from the position.
Athletics
Media

Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), has claimed a first for sport on the continent by partnering with European Athletics to use artificial intelligence technology…
Rugby Sevens
Media

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain
Basketball
Media

Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…
American Football
Media

Pay-television broadcaster O2 TV Sport has acquired rights in the Czech Republic to the European League of Football (ELF) as a new Prague-based team debuts in the competition
Volleyball
Media

Polsat, the Polish commercial and pay-television broadcaster, has extended its rights deal with the European Volleyball Confederation (CEV) until the end of the 2028-29 season
Football
Media

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Football

SuperLiga clubs have been told to improve stadium attendances and help increase television audiences in order to double the value of the uplift in their new domestic media rights deal.
Football
Media

United Media, the broadcasting group across Southeast Europe, has acquired exclusive rights in Slovenia to an extensive package of Uefa club competition rights for the new three-year cycle
Ice Hockey
Media

Telecoms operator O2 has secured the lion’s share of domestic broadcast rights to the Extraliga, the top ice hockey league in the Czech Republic, while Spring Media has retained the international rights a…
Ice Hockey
Media

Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country