MENA
BeIN recommits to EFL in two-year deal
Pay-television broadcaster beIN Sports has secured English Football League (EFL) broadcast rights in a host of its territories in a deal covering the 2022-23 and 2023-24 seasons, SportBusiness understands
Twitter and beIN strike 2022 World Cup content deal in Mena region
Social media platform Twitter has agreed a content deal in the Middle East and North Africa for the 2022 Fifa World Cup with the national team football tournament’s rights-holder in the region, pay-television b…
StarzPlay launches sports streaming platform in Mena region
Subscription video-on-demand service StarzPlay has announced the launch of its sports-focused streaming platform for the Middle East and North Africa region
SSC acquires Saudi Professional League rights in nine-figure deal
Saudi Sports Company (SSC), the state-controlled sports media company, has acquired domestic broadcast rights to the Saudi Professional League (SPL), Saudi Arabia’s King’s Cup and the Saudi Super Cup in a three-season agreement running from 2022-23 to 2024-25.
Whisper to produce Usyk v Joshua II, fight free to watch in Ukraine
UK-based sports production company Whisper has been appointed by Saudi promoter Skill Challenge Entertainment to deliver the world feed host broadcast of the heavyweight boxing fight between Oleksandr…
Tough French market takes its toll on Fiba; small uplift in Spain
Fiba has had mixed fortunes in Europe as its media rights value took a hit in France, while it secured a modest increase in Spain.
MBC Group to air Boxxer events across Mena region
MBC Group has acquired broadcast rights in the Middle East and North Africa to Boxxer events, SportBusiness understands
ADM lands Serie A rights in Mena across shortened three-year term
Lega Serie A has ended its lengthy search for a new broadcast deal in the Middle East and North Africa as the majority of clubs voted for a three-year agreement with pay-television broadcaster Abu Dhabi…
BeIN renews Fiba agreement in Mena region, adds rights in France
Pay-television broadcaster beIN Sports has renewed its rights in the Middle East and North Africa to International Basketball Federation (Fiba) national team matches and secured rights in France for the…
ONE strikes ‘long-term’ content development agreement with Media City Qatar
Group ONE Holdings, the parent company of Asian mixed-martial arts promotion ONE Championship and esports venture ONE Esports, has signed a memorandum of understanding with Doha-based media campus Media…
Serie A receives fresh beIN bid for Mena broadcast rights
Pay-television broadcaster beIN Media Group has made a fresh bid to reclaim Serie A rights in the Middle East and North Africa
BeIN renews French Open rights in Mena region until 2026
Pay-television broadcaster beIN Sports has renewed its rights to the French Open in 24 territories across the Middle East and North Africa (Mena) as part of a new agreement with the French Tennis Federation…
Euroleague renews deal with Sports Channel in Israel for flat fee
Euroleague has renewed its contract with Sports Channel in Israel for another three seasons at a flat fee, consolidating the gains made in the previous deal.
Serie A weighing up Abu Dhabi Media-StarzPlay offer for Mena rights
Lega Serie A is considering the latest offer from Abu Dhabi Media for media rights in the Middle East and North Africa as it mulls over whether to end its stop-gap YouTube streaming policy and revert to…
BeIN picks up eSkootr rights in Mena region, Southeast Asia
Pay-television broadcaster beIN Media Group has acquired broadcast rights to the nascent eSkootr Championship (eSC) in the Middle East and North Africa, along with parts of Southeast Asia
Serie A broadcasts AC Milan-Fiorentina game in metaverse
Event is a first involving a major football league
Sports Channel paying reduced Uefa Champions League fee in Israel
Israel’s Sports Channel is paying a reduced fee for Uefa Champions League rights during the current cycle, bringing the competition’s value back to a more rational level.
Brazilian league nets Mena exposure on SSC and MBC’s Shahid
Brazil’s top-tier football league is to be broadcast across the Middle East and North Africa following rights deals struck with Saudi Sports Company and MBC Group, the free-to-air broadcaster backed b…