Nordics

TV2 said that its acquisition of the last remaining package of domestic Tippeliga football rights has secured the future of its premium sports channel, TV2 Sport, for the next two years.

Football: Pan-African pay-broadcaster Supersport acquired the sub-Saharan pay-television rights for all Fifa events in 2009 and 2010, including the 2010 World Cup in South Africa and the 2009 Confederations…

Olympics: The Sportfive agency acquired the rights in 40 European countries for the 2014 Winter Games at Sochi and the 2016 Summer Games in a deal worth €250m ($315m) with the International Olympic Committee.

The IAAF has begun a second round of talks for its European television rights after a cut-price opening offer from its incumbent partner, the EBU.

Swedish commercial broadcaster TV4, renewed its deal for La Liga rights in the Nordic countries and Iceland after making an aggressive pre-emptive bid.

Football: England’s Premier League generated £1.782bn (€2.05bn/$2.62bn) in the sale of its domestic live rights for the three-year period from 2010-11 to 2012-13. The deal is a 4.5-pe

Football: UK public-service broadcaster the BBC extended its deal for Premier League highlights for a further three years, from 2010-11 to 2012-13, paying £173m (€185m/ $237m).

Football: Philippines commercial broadcaster ABS-CBN acquired the rights for the 2010 World Cup in a $1m (€750,000) deal with the Football Media Services agency.

Norwegian football’s top-tier domestic league, the Tippeliga, has turned down extra revenues from pay-television in order to give its internet partners more exclusivity.

Athletics: UK public-service broad-caster the BBC extended its deal for domestic athletics events for a further six years, from 2009 to 2014

The Finnish Competition Authority has been widely criticised for its decision to force pay-broadcaster Canal Plus to sublicense on domestic ice hockey rights in return for approving its merger with Swedish broadcast group TV4.

Fox Turkey, the News-owned general entertainment channel that last week won the rights for 2014 and 2016 Olympics, hopes that the acquisition will help it fulfil its ambition of becoming Turkey’s most popular network.

Baseball: US sports network ESPN extended a deal with Major League Baseball’s Advanced Media arm for inter-active television and other digital media rights through to 2013.

The EBU won the rights for World Cup skiing events in Austria despite offering less than its main rival and the previous incumbent, the Infront Sports and Media agency.

Athletics: The Shanghai Media Group acquired the rights in China for the World Athletic Series in a four-year deal from 2010 to 2013

Football: Pan-Scandinavian broadcaster Modern Times Group acquired the rights in Denmark, Sweden and Norway for the Uefa Champions League and Uefa Super Cup in a three-year deal from 2009-10 to 2011-12

Top sports rights-holders Uefa and Formula One Management have achieved good rights-fee increases in Scandinavia.

News in Brief