North America

Football
Fan Engagement

OneFootball, the streaming and media platform, and Yahoo Sports, the global sports news website, have teamed up to create a one-stop content shop for football fans in North America.
American Football
Media

NBCUniversal's streaming service Peacock has retained 71 per cent of the sign-ups it generated when it streamed the National Football League's AFC Wild Card Game
Basketball
Data

Sportradar and the National Basketball Association have launched an in-play betting function on NBA League Pass through Sportradar's over-the-top technology emBet
Boxing
Industry Moves

Joe Markowski is leaving his role as chief executive of DAZN in North America with IMG’s Michael Ridout to take on certain duties heading up the broadcaster’s combat sports activities, SportBusiness can reveal.
Mulltiple sports
Industry Moves

The new joint venture streaming service of ESPN, Fox and Warner Bros. Discovery today (Friday) named Pete Distad, the experienced media, sports and technology executive, as its chief executive.
Multiple Sports
Fan Engagement

US-based digital content agency Let It Fly Media has become the first Two Circles acquisition under the ownership of private equity firm Charterhouse Capital Partners
Rugby Union
Media

Premiership Rugby will enjoy heightened exposure in the US market after Fox Sports agreed to air 10 matches, including the semi-finals and final, as part of a deal between the broadcaster and Major League…
Basketball
Events

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Baseball
Media

The Mid-Atlantic Sports Network (MASN) has reached an agreement with Comcast just weeks before the 2024 Major League Baseball season gets under way to keep the Baltimore Orioles and Washington Nationals on the company's Xfinity cable package.
Motorsport
Media

MotoGP has a new broadcast home in the United States, after series promoter Dorna Sports signed a rights deal with Warner Bros. Discovery's TNT Sports.
Multiple Sports
Data

Fourth-quarter and full-year net losses at Genius Sports narrowed considerably in 2023 as the data, technology and broadcast services group posted revenues exceeding its initial guidance.
American Football

The current crop of cash-plus-equity betting rights deals agreed by US sports leagues at the start of the decade are likely to be the last of their kind, according to industry experts polled by SportBusiness for its new Betting Rights Report 2024.
Football
Media

The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
Football
Data

The United Soccer League has agreed a global, six-year betting rights deal with Sportradar as the United States soccer organisation's official betting and technology partner
Multiple Sports
Media

Fox chief executive Lachlan Murdoch has said that the yet-to-be-named sports streaming joint venture backed by Disney, Fox and Warner Bros. Discovery is planned to reach five million subscribers in its first five years.
Ice Hockey

The Professional Women’s Hockey League, the new top-tier women’s league for ice hockey in North America, prioritised exposure in its media rights deals for 2024 as it seeks to develop strong viewership for forthcoming seasons.
Multiple Sports
Finance & Law

Diamond Sports Group, the owner and operator of 19 regional sports networks (RSNs) in the United States, has submitted its official re-organisation plan to the Houston court overseeing its Chapter 11 bankruptcy…
Multiple Sports
Finance & Law

Paramount Global's streaming service Paramount+ added 4.1 million new subscribers in the fourth quarter, raising the platform's total to 67.5 million subscribers at the end of 2023 as the company's overall revenue dipped six per cent year-over-year for the quarter.