North America

Wrestling

World Wrestling Entertainment has appointed Claudine Lilien, a long-time executive at media group Fox, as senior vice-president and head of global sales and partnerships
Ice Hockey

The National Hockey League is poised to bring in Turner Sports as its secondary broadcast partner in the United States in a seven-year deal worth approximately $1.6bn (€1.3
Football

The New York Red Bulls youth program will be featured in the second season of Major League Soccer and Bleacher Report's five-part, all-access documentary series The Academy
Basketball

ESPN and Marvel, two sister divisions within the Walt Disney Co
NFL

The National Football League and interactive audio chat app Clubhouse have struck an exclusive content partnership ahead of the 2021 NFL Draft, which is being held on April 29-May 1 in Cleveland, Ohio.
Motorsport

Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Baseball

Major League Baseball’s MLB Network is working with former All-Star pitcher CC Sabathia and existing network talent to create a new player-focused, conversation-focused alternate game broadcast.
Multi-sport

Prominent Massachusetts-based gaming company DraftKings is expanding its relationship with American streaming service Sling TV to offer an exclusive, branded sports betting information channel
Motorsport

US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
NFL

The National Football League and Walt Disney Co
Football

Team Marketing has initiated the broadcast rights sales process for the Uefa club competitions from 2021-22 to 2023-24 in Canada and an array of countries and territories in Southeast Asia
Mixed Martial Arts (MMA)

The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
Poker

CBS Sports has announced a multi-year rights deal with PokerGO to become the new domestic media-rights partner for the World Series of Poker Main Event and select WSOP Bracelet Events
Baseball

Despite ratings issues across much of the American sports industry and political turbulence within its own league, Major League Baseball is seeing record-level digital engagement during the early going…
Multi-sport

Nielsen Media Research, the firm behind ratings data that drives much of the television industry in the United States, is under increasing fire as a network advocacy group is calling for an independent…
Mixed Martial Arts (MMA)

Invicta Fighting Championship, the US women’s mixed martial arts promotion, has been acquired by media company Anthem Sports & Entertainment in a deal that will grant it US television exposure for the f…

TrillerNet’s acquisition of the platform came as no surprise to boxing industry insiders, who had suspected a deal was on the cards immediately after the Tyson fight.
American Football

The NFL has shown that a little flexibility goes a long way in the US, securing like-for-like growth of about 80-per-cent by allowing partners to use the NFL as a central pillar of their respective streaming platforms.