North America
NFL, YouTube extend content partnership
The National Football League and Google-owned streaming service YouTube have announced a partnership renewal that will bring more league content to the NFL's official YouTube channel
Patriot League seals multi-year digital rights deal with ESPN+
The Patriot League has reached a multi-year media rights deal with ESPN, which makes direct-to-consumer platform ESPN+ the conference's exclusive digital home for live and archived sporting events, starting…
Turner Sports unveils blockchain sports video game brand Blocklete Games
Turner Sports has entered the blockchain ecosystem with the debut of the innovative online sports video gaming brand Blocklete Games
NFL TV ratings deliver mixed view in Week 1
The opening weekend of the 2020 National Football League provided a decidedly mixed bag on United States television ratings, leaving any conclusions about the full state of the league’s viewership amid t…
CBS All Access to be rebranded as Paramount+ in 2021
CBS All Access, the streaming home of the Uefa Champions League and Europa League as well as the National Women's Soccer League in the United States, will be rebranded as Paramont+ in 2021
CBS All Access to be rebranded as Paramount+ in 2021
CBS All Access, the streaming home of the Uefa Champions League and Europa League as well as the National Women's Soccer League in the United States, will be rebranded as Paramont+ in 2021
ESPN expands sports betting presence with Caesars, DraftKings deals
ESPN’s aggressive march into sports betting-related content is continuing unbated as the American sports media giant has entered into separate multiyear link integration agreements with Caesars Entertainment a…
ESPN expands sports betting footprint with new digital show, YouTube channel
ESPN is expanding its sports betting footprint in the United States with the launch of new digital show Bet and a YouTube channel dedicated to sports betting content
NFL’s 2020 opener sees audience dip of 11 per cent
Facing unprecedented sports competition with the industry’s readjusted game schedules due to the Covid-19 pandemic, the opening game of the National Football League’s 2020 season saw a double-digit per…
NFL Network, NFL RedZone return to Sling TV and Dish after carriage dispute
NFL Network and NFL RedZone have been restored to US satellite television service Dish Network and its over-the-top offering Sling TV after NFL Media and Dish Network reached a new carriage agreement.
Bellator lands US rights deal with CBS Sports
The Bellator mixed martial arts promotion has signed a media rights deal in the United States with CBS Sports, with live events to be aired on cable channel CBS Sports Network.
NBCUniversal plans broad promotional blitz for NFL opener
NBCUniversal is planning a company-wide media and marketing blitz on September 10 to support to the start of the 2020 National Football League season, happening that night on NBC Sports with the network’s c…
The Masters to finish early to accommodate NFL, college football broadcasts
The final two rounds of the postponed Masters tournament will be given an earlier-than-usual finish to accommodate National Football League and college football games also being broadcast by CBS Sports…
Verizon creates communal experience for live NFL streaming
Verizon Media, along with subsidiary media entity Yahoo Sports, is debuting for the upcoming National Football League season a new co-watching experience designed to aid communal viewing of games during…
CBS Sports’ NFL ad sales hold steady amid pandemic
Sean McManus, CBS Sports chairman, said the network’s advertising sales for the upcoming National Football League season are on pace with last year, despite the global economic hit from the Covid-19 p…
Fanatiz strikes multi-faceted partnership with LaLiga North America
LaLiga North America has signed a multi-faceted sponsorship and content partnership with sports streaming platform Fanatiz
DAZN sheds 50 staff in US and Brazil ahead of global launch
DAZN Group, the global sports subscription service and media company, is laying off around 50 staff at its operations in the US and Brazil in a bid for profitability in the two countries and in its latest…
Álvarez sues DAZN and Golden Boy for breach of contract
Mexican boxer Canelo Álvarez has filed a lawsuit against OTT streaming service DAZN and Golden Boy Promotions for allegedly failing to deliver on the terms of a $365m (€310m), 11-fight deal.