Scandinavia

The International Orienteering Federation has pointed to the benefits of a new media strategy after stating a record number of territories will be able to see broadcasts from this year’s World Orienteering Championships in Sweden.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

Swedish cable operator Com Hem has agreed a new multi-year deal with Modern Times Group for carriage of the multi-territory commercial and pay-television broadcaster’s channels.

Swedish public-service broadcaster SVT and commercial and pay-television broadcaster TV4 have acquired rights to the Uefa Euro 2020 national team football tournament.

Viasat, the pay-television operator run by multi-territory commercial and pay-television broadcaster Modern Times Group, has unveiled plans to offer coverage of the Rio 2016 summer Olympic Games in virtual reality and ultra-high-definition formats in Sweden.

Tour de France organiser Amaury Sport Organisation has said the 2016 edition of the cycling race will have new broadcast partners as it prepares to commence tomorrow (Saturday).

The Infront Sports & Media agency signed off relatively lucrative long-term deals for ice hockey’s World Championship in three markets last month.

Norwegian state broadcaster NRK has extended a rights deal for coverage of the Biathlon World Championships and World Cup, while the country’s commercial and pay-television broadcaster, TV2, has snapped up rights to a package of Nordic skiing events.

TV2 has confirmed a rights deal for the European qualifiers package of national football team rights, while the Norwegian commercial and pay-television broadcaster has also acquired rights for the Uefa Euro 2020 tournament alongside state broadcaster NRK.

Pan-Nordic pay-television broadcaster C More has hit out after an error by the Lagardère Sports agency meant it will not be able to broadcast European Tour golf tournament the Scandinavian Masters in its home market of Sweden.

Norwegian telecommunications company Telenor has agreed a new deal with commercial and pay-television broadcaster TV2 for carriage of its channels on the Canal Digital pay-television platform.

Modern Times Group, the multi-territory commercial and pay-television broadcaster, has acquired a 22-per-cent stake in digital services provider Engage Sports Media and announced the launch of a new premium sports channel in Sweden.

The Infront Sports & Media agency has brokered long-term rights deals with broadcasters in Canada, Denmark and Germany for a number of leading ice hockey events.

Norwegian commercial and pay-television broadcaster TV2 has acquired rights for Norway national team football matches over the next four years.

Norwegian public-service broadcaster NRK has agreed a deal to begin broadcasting coverage of the Ski Classics long-distance skiing championship.

The Damallsvenskan, the top division of women’s club football in Sweden, has launched a new online video platform in partnership with sports-rights agency Spring Media.