Scandinavia

A new sports marketing agency has been launched in Sweden and will be led by David Nilsson, a senior executive at the IEC in Sports agency.

The Danish Superliga has increased its domestic rights fee despite limited competition by offering its rights for six years – an option opened up by a change in policy by the country’s competition authority.

Interview with Peter Nørrelund, head of sport for commercial and pay-television broadcaster Modern Times Group, on the broadcaster’s deal for Danish Superliga football rights from 2015-16 to 2020-21.

Interview with Claus Thomsen, chief executive of the Divisionsforeningen, the body which sells Danish Superliga rights, on the league’s six-year deals with Modern Times Group and SBS Discovery Media.

Statement from Søren Bo Rasmussen, head of the media division at the Danish Competition Authority, the Konkurrencestyrelsen, on why the regulator allowed six-year domestic broadcast deals with Modern Times Group and SBS Discovery Media for the Superliga.

Modern Times Group (MTG), the multi-territory commercial and pay-television broadcaster, and pan-Nordic basic-tier and pay-television broadcaster SBS Discovery Media, have acquired rights for the Danish Superligaen, the top division of football in the country.

The Fotball Media agency, which distributes the rights for the Tippeligaen on behalf of the Norwegian Football Federation, is prepared to take legal action against public-service broadcaster NRK over alleged copyright infringement of rights to the country’s top division of football.

Swedish public-service broadcaster SVT has agreed a three-year deal allowing it to televise the men’s and women’s singles finals of the Wimbledon tennis championships.

Commercial and pay-television broadcaster Modern Times Group has struck a long-term rights deal for the European Handball Federation men’s and women’s Champions League club competitions.

The European Handball Federation has secured a six-year extension to its television deal in Denmark with public-service broadcaster DR and multi-territory commercial and pay-television broadcaster Modern Times Group.

Danish public-service broadcaster DR has acquired multi-platform rights for coverage of the Denmark U-21 national football team.

Leading Superligaen club Brondby has confirmed it will join the other 11 teams of the top division of Danish football in a six-year collective broadcast rights deal for the league.

Pan-Nordic basic-tier and pay-television broadcaster SBS Discovery Media has acquired rights for all friendly matches featuring the Norway national football team.

Norwegian commercial and pay-television broadcaster TV2 has agreed a late rights deal for the 2014 Men’s World Ice Hockey Championships, which gets underway in Belarus on Friday.

A tender for the media rights to the Superligaen, the top division of Danish football, is expected to be issued next week and will include all 12 teams, according to the Mediawatch.dk website.

Nordic pay-television broadcaster C More Entertainment is to close sports-focused commercial channel Canal 9 in Norway.

The IEC in Sports agency has agreed a deal with the Kontinental Hockey League, the top division of ice hockey in Russia, for broadcast rights to the finals of the 2014 Swedish Hockey League club competition.

Swedish commercial and pay-television broadcaster TV4 has signed a three-year extension to its contract with production company Onside TV, under which the firm will produce around 350 football games per year.