South Korea

Korean ecommerce company Coupang has been making aggressive bids for sports content since entering the market six months ago, culminating in a major bid for Tokyo 2020 Olympics rights in recent weeks.

Media group CJ ENM has acquired the media rights for the German Bundesliga in South Korea, in a three-season deal covering 2021-22 to 2023-24.

Korean e-commerce group Coupang’s proposed Tokyo 2020 Olympics streaming rights sublicensing deal has fallen through.

Uefa and its sales agent CAA Eleven agreed several rights deals for the Euro 2020 tournament in the weeks and hours leading up to the start of the tournament on June 11.

New Uefa club competition media rights agreements in South Korea, Vietnam, Mongolia and Uzbekistan were confirmed in an updated list of deals published yesterday by the European football body

Korean ecommerce group Coupang is reported to be close to acquiring streaming rights for the Tokyo 2020 Olympics in a sublicensing deal with the ‘Korea Pool’ of terrestrial broadcasters.

The Korea Volleyball Federation (KOVO) has renewed its domestic media-rights agreement with broadcaster KBS in a deal reported to be worth KRW30bn ($26m/€22m) over six seasons, 2021-22 to 2026-27.

Coupang Play, the video streaming service of Korean e-commerce group Coupang, has secured the broadcast rights for the 2021 FIVB Volleyball Women’s Nations League.

Sports media rights markets in Asia-Pacific stand at a crossroads following the exit of longstanding pan-regional player Fox Sports Asia.

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3

The Korea Professional Football League and sports data firm Sportradar are launching a new streaming platform, K League TV, targeting international markets

Korea's football league, the K League, has agreed a joint venture with telco KT Corporation to create a football television channel

It will be a consequential year for golf in South Korea, one of the most lucrative territories for the sports media rights in Asia, as one of the market’s four biggest properties comes up for renewal, a new deal begins for another, and a major golf content joint-venture gets underway.

South Korean football's K League has reported significant increases in audiences for its digital content in 2020 compared to the previous season

The sale of broadcast rights to Uefa club competitions during the 2021-24 cycle has begun in four Asian territories, including Korea

South Korean broadcaster JTBC Plus has built on its association with global media group Discovery by signing an agreement to form a joint venture to further develop golf in the country