Sub-Saharan Africa

The NBA, which opened its African headquarters in Johannesburg in 2010, sees widespread free-to-air coverage on the public-service broadcaster as key to growth in South Africa.

The SABC, the South African public-service broadcaster, has criticised pay-television broadcaster SuperSport for placing too high a price on sublicensing rights for the ongoing ICC Men's T20 World Cup,…

The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.

Communications company APO Group has signed a multi-year agreement with the SABC to provide South Africa’s public-service broadcaster with a range of editorial sports content from across Africa.

The Confederation of African Football (Caf) has launched its tender process for pay television and pay-per-view media rights in sub-Saharan Africa, including South Africa, to the 2021 Africa Cup of Nations

W-Sport, a new women’s sports television channel co-founded by Mickey O’Rourke, chief executive of Premier Sports, and Kelly Butler, former chief executive of Setanta Africa, has launched in sub-Saharan Afr…

European football’s governing body Uefa, the English Premier League and pay-television broadcaster Canal Plus have welcomed the latest court ruling in Rwanda over the piracy of their broadcast content.

Spanish basketball league Liga ACB has secured a multi-year contract in the Baltics with TV3 Group, following up on its latest deal with the Baltics-based media group earlier this year

The African Union of Broadcasting, the body of free-to-air broadcasters, has secured a deal with Fifa for free-to-air rights to qualifying matches for the 2022 Fifa World Cup in 17 countries in sub-Saharan…

The SABC, South Africa’s public-service broadcaster, is set to launch its own video streaming service in 2022, marking its late entry into the over-the-top streaming sector.

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race

The SABC, the South African public broadcaster, has bolstered its SABC Sport channel thanks to a deal with media group Disney that includes rights to World Athletics events, Top Rank boxing, the Dutch…

The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…

The International Paralympic Committee (IPC) has detailed plans to provide free-to-air coverage of the forthcoming Tokyo Paralympics to 49 countries in sub-Saharan Africa, with content produced by the…

The United Rugby Championship will increase its annual media rights income by about 30 per cent in its new four-season media rights cycle, despite a dramatic shift toward free-to-air broadcasters in key markets.

The CAA Eleven agency has invited bids in sub-Saharan Africa for a suite of Uefa men’s national team rights during the 2022-28 cycle.

Togo-based satellite television broadcaster New World TV has secured pay-television rights in French-speaking sub-Saharan Africa for the 2022 Fifa World Cup and 2023 Women's World Cup