Sub-Saharan Africa

Athletics
Events

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Multiple Sports
Media

The SABC, the South African public broadcaster, has bolstered its SABC Sport channel thanks to a deal with media group Disney that includes rights to World Athletics events, Top Rank boxing, the Dutch…
Triathlon
Media

The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
Paralympic Games
Media

The International Paralympic Committee (IPC) has detailed plans to provide free-to-air coverage of the forthcoming Tokyo Paralympics to 49 countries in sub-Saharan Africa, with content produced by the…
Rugby Union
Media

The United Rugby Championship will increase its annual media rights income by about 30 per cent in its new four-season media rights cycle, despite a dramatic shift toward free-to-air broadcasters in key markets.
Football

The CAA Eleven agency has invited bids in sub-Saharan Africa for a suite of Uefa men’s national team rights during the 2022-28 cycle.
Football

Togo-based satellite television broadcaster New World TV has secured pay-television rights in French-speaking sub-Saharan Africa for the 2022 Fifa World Cup and 2023 Women's World Cup
Olympic Games

Sports marketing agency Integral has acquired free-to-air rights in Nigeria to 200 hours of live content from Tokyo 2020, acquiring the rights from the Infront agency
Football

Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
Football

African pay-television broadcaster SuperSport kept its English Premier League rights fee flat in a three-season renewal completed in private negotiations last year, SportBusiness Media has learned.
Cricket

Cricket South Africa has secured long-term deals in its key international markets of Australia, the UK and India at reduced fees, reflective of a global downturn in cricket media rights values.
Rugby Union

South African public broadcaster the SABC has said that it will not broadcast the British & Irish Lions tour to South Africa or the national team's home Tests against Georgia "due to rights restrictions…
Tennis

Tennis South Africa and the SABC, the South African public broadcaster, have reached a three-year rights deal
Esports

The eSportsONE channel from Sport1, the German sports broadcaster, is now available in Ethiopia following a distribution agreement reached with pay-television broadcaster Canal Plus
Rugby Union

Australian streaming platform Stan Sport has acquired exclusive media rights for the upcoming British and Irish Lions tour of South Africa
Motorsport

Electric off-road motorsport series Extreme E has gone live on short-form video-sharing platform TikTok for its Ocean X-Prix at Lac Rose in Dakar, Senegal, starting on May 29
Athletics

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August
Football

CRTV and the Cameroon Football Federation (Fecafoot) have agreed a deal that will see the state-backed broadcaster produce and show the country's top two football divisions, Elite One and Two, as well…