USA

Lagardère Unlimited, the sports marketing division of media conglomerate Lagardère, has announced that it co-produced the first in-event, real-time television advertisement last Saturday.

US media company Comcast, the country’s largest cable-television operator, is set to strike a carriage deal for SEC Network, a pay-television sports channel dedicated to college sport’s Southeastern Conference.

American football league the NFL is in talks to expand the video content provided through its partnership with the Amplify platform of social networking website Twitter.

US sports broadcaster ESPN has agreed a multi-year deal with the Canadian Football League for the American football league’s exclusive rights in the United States.

Online streaming service Aereo has suspended its operations following last week’s ruling by the US Supreme Court that it breaches the copyright of major sports leagues and their broadcast partners.

US media company Comcast has struck a deal to distribute cable-television broadcaster the Big Ten Network (BTN) in the states of New Jersey and Maryland.

North American media company Anthem Media has agreed a deal with Cablevision for the media and telecommunications company to carry its Fight Network and FNTSY Sports Network.

Golf’s PGA Tour has agreed a deal to become the latest equity partner of 120 Sports, the new all-digital sports network of US media group Time.

The future of Aereo is in serious doubt after the US Supreme Court backed claims from major leagues and their broadcast partners that the online streaming service breaches copyright rules.

US pay-television broadcaster Tennis Channel has broadened its reach by agreeing a multi-year carriage deal with cable television provider Armstrong.

US sports broadcaster ESPN has agreed a four-year deal for rights to the World TeamTennis competition.

US media group Time will launch 120 Sports, a new all-digital sports network, on June 25, it was announced today.

US MLB baseball club the Chicago Cubs is considering launching a multicast television station to broadcast games currently held under the team’s local rights deal with cable-television broadcaster WGN-TV, according to the Chicago Tribune.

US satellite television company Dish Network has said it would be interested in bidding for the NFL American football league’s Sunday Ticket package if rival operator DirecTV fails to extend its rights deal.

National Hockey League commissioner Gary Bettman has intervened in talks over San Jose Sharks’ local broadcast rights deal amid fears the long-term agreement is seriously affecting the ice hockey team’s financial position, according to the San Jose Mercury News.

The IMG and William Morris Endeavor agencies have appointed Greg D’Alba as president of global sales and marketing.

International sports broadcaster ESPN and US media company Liberman Broadcasting have acquired media rights for the 2014 Socio MX Tour, which features five friendly matches between top-tier Mexican football clubs.

The Ultimate Fighting Championship has agreed a multi-year content deal with fellow mixed martial arts series Invicta Fighting Championships, with UFC president Dana White suggesting he is keen to add further content to the UFCFightPass.com digital streaming service.