USA

Learfield Sports has strengthened its US college sports multimedia rights portfolio by acquiring rival agency Nelligan Sports Marketing.

US network Fox said that its coverage of the Super Bowl NFL American football championship game on Sunday attracted an average of 111.5 million viewers to set a new all-time audience record for a television programme in the country.

The IMG agency has acquired a minority stake in video technology company LiveClips, which delivers real-time highlights of sporting events to mobile devices.

American football’s NFL is to launch a new online service called NFL Now that will allow fans to tailor content, including highlights of games, to focus on their favourite teams and players.

The Fox Sports division of US network Fox has expanded its partnership with social media website Facebook for its live coverage of the NFL American football Super Bowl game on Sunday.

The Octapixx Live agency has been awarded global media rights for events operated by the Professional Bowlers Association, the main sanctioning body for ten-pin bowling in the US.

Australian commercial broadcaster Seven Network has acquired media rights for the US Masters golf event, according to the Australian newspaper.

US sports broadcaster Universal Sports Network, a subsidiary of the NBC network, has entered into a multi-year rights deal with Fina, the global governing body of aquatic sports.

Media company 21st Century Fox has confirmed a deal to increase its stake in US regional pay-television sports broadcaster Yes Network to a controlling 80-per-cent stake.

Digital sports video agency SendtoNews and golf’s US PGA Tour have signed an exclusive multi-year rights agreement to distribute digital video content to local news sites throughout the United States.

Regional US broadcaster NBC Bay Area, operated by the NBCUniversal media company, has agreed to show at least 400 hours of programming per year dedicated to the San Francisco 49ers as part of a broad agreement with the NFL American football franchise.

MLB baseball franchise the Los Angeles Dodgers have announced that their new regional pay-television sports channel, SportsNet LA, will launch on February 25.

United Soccer Leagues (USL) Pro has agreed a deal with YouTube that will allow the video-sharing website to show live coverage of every game from the US club football competition.

US cable television channel One World Sports has agreed a multi-year rights deal to distribute programming from the official television channel of Italian Serie A football club AC Milan.

Turf TV, the horseracing channel for betting shops in the UK and Ireland, has struck a deal to show its coverage of US racing in bookmaker William Hill’s betting shops.

Pay-television broadcaster ESPN and the Fox and CBS networks have submitted bids for the rights to show as many as eight Thursday night NFL American football games, according to the Reuters news agency.

American football league the NFL is seeking to adopt a simulcast strategy for its new package of Thursday night games, according to multiple US media reports.

North American media company Anthem Media confirmed today (Tuesday) that it will launch a new television channel dedicated to fantasy sports on March 4.