USA

Drone Racing
Media

Upstart property more than doubles its broadcast reach from the prior year
Motorsport

IndyCar is planning to use the increased exposure offered by its new domestic media rights deal with NBC to accelerate the rebuild of its brand in the US and grow its sponsorship revenues over the three-year term.
Football
Media

Helbiz Media, a division of US micro-mobility company Helbiz, has agreed a content deal with Facebook for Serie B, the second tier of domestic club football
Olympic Games
Media

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…
Football
Media

Men in Blazers, the popular American soccer-focused podcast and TV show, is looking to significantly expand its brand thanks to a partnership with United States soccer-focused investment firm For Soccer…
Multiple Sports
Media

CBS Sports parent entity ViacomCBS has changed its corporate name to Paramount, a move which highlights the American media conglomerate's emphasis on its international Paramount+ streaming service.
NFL
Events

Rams' dramatic comeback victory generates best US viewership in five years
Ice Hockey
Media

JT Brown and Everett Fitzhugh will become the first all-Black broadcast team in National Hockey League history when the Seattle Kraken face the Winnipeg Jets at Canada Life Centre on February 17.
Basketball
Media

WarnerMedia's Cartoon Network will present a half-hour, commercial-free special edition of this year's National Basketball Association All-Star Slam Dunk Contest, hosted by animated stars Teen Titans Go!
Football
Media

Major League Soccer's Sporting Kansas City has called time on its local rights deal with regional sports network Bally Sports Kansas City a year early due to widespread frustration with the Sinclair Broadcast …
Olympic Games
Media

NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the…
Golf
Media

After two successive National Football League Wild Card games aimed at children, ViacomCBS is aiming to do the same for golf with the Nickelodeon Slime Cup.
Football
Media

Major League Soccer has enlisted some of the biggest personalities in the league, including a number of celebrity team owners, for the first broadcast spot of its “Our Soccer” campaign for the 2022 sea…
Multiple Sports
Media

Streaming growth, Manning contract extension highlight latest results
NFL
Marketing

Online retail giant to run ad during NFL title game touting upcoming coverage
Motorsport
Media

Nascar's decision to move the Busch Light Clash from Daytona, Florida, to the Los Angeles Coliseum has reaped immediate rewards with the preseason exhibition race securing an impressive 4
Football
Media

The Spanish Football Federation (RFEF) has become the latest rights-holder to look to the vibrant market in the Americas by launching an invitation to tender for broadcast rights to the Spanish Super Cup
Rugby Union
Media

United States-based streaming service FloSports has secured an exclusive broadcast agreement with Southern Hemisphere rugby union alliance Sanzaar through 2025, SportBusiness can reveal.