USA
FloSports secures exclusive Sanzaar media rights deal in US
United States-based streaming service FloSports has secured an exclusive broadcast agreement with Southern Hemisphere rugby union alliance Sanzaar through 2025, SportBusiness can reveal.
eToro becomes latest crypto brand to secure Super Bowl LVI ad
Cryptocurrency trading platform eToro has become the third crypto brand to announce it has secured an adverting slot for Super Bowl LVI, joining FTX and Crypto.com
TNT, ESPN2 to simulcast inaugural NBA HBCU Classic
The National Basketball Association has announced that the inaugural NBA HBCU Classic will be simulcast on TNT and ESPN2 on February 19 as part of the 2022 NBA All-Star Weekend in Cleveland, Ohio.
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
NBC Sports confirms full sellout for Super Bowl LVI ads
Multiple held-back units sell for $7m each, with the network setting new records for the event.
FuboTV to carry NBCUniversal’s Beijing 2022 coverage
US-based sports streaming platform fuboTV has reached an agreement to carry NBCUniversal’s coverage of the Beijing 2022 Winter Olympic Games, which officially begin on Friday.
Women’s Sports Network aims to shine spotlight on female athletes
In an effort to shine a greater spotlight on female athletes and their achievements, Los Angeles, California-based venture studio FAST Studios has unveiled plans to debut Women’s Sports Network, a 24-hour st…
F1 leveraging Drive To Survive phenomenon across key renewals from 2023
Key media rights deals expire this year in the US, F1’s most important emerging market, as well as mature and lucrative markets such as Italy, Brazil, Asia-Pacific, South America and Sub-Saharan Africa.
NFL extends robust audience growth in conference title games
Viewership patterns continue after gains in regular season, earlier playoff rounds
LPGA Tour unveils behind-the-scenes documentary
The Ladies Professional Golf Association has unveiled a behind-the-scenes mini-documentary series, which is centered on the 2021 CME Group Tour Championship
Univision, Televisa to debut global streaming service after completing $4.8bn merger deal
Grupo Televisa and Univision Holdings Inc, two of the biggest Spanish-language content producers and sports rightsholders in the Americas, have completed their blockbuster $4.8bn (€4.27bn) merger deal to create a new company known as TelevisaUnivision.
Comcast dramatically heightening investment in Peacock
Content spend for NBCUniversal streaming outlet to double in 2022
ESPN, Vivid Seats complete contract renewal
Ticket marketplace to remain integrated in ESPN digital properties
NFL nets best-ever domestic viewership for Divisional playoffs
Dramatic quartet of postseason games deliver historic audience totals
NBC, Fox to make history with joint airing of USFL opener
Competing US broadcast networks join together to boost fan interest in league
PFL secures extended, expanded domestic ESPN rights deal
The Professional Fighters League has unveiled an extended and expanded multiyear domestic rights deal with ESPN
NBCUniversal, TikTok strike content and advertising partnership for Beijing 2022
NBCUniversal has partnered with short form media platform TikTok for a content and advertising-based partnership for the 2022 Beijing Winter Olympics and Paralympics
FuboTV picks up Uefa streaming rights in US via Fox Sports sublicense deal
FuboTV has continued to expand its reach in the United States by securing exclusive streaming rights to a number of Uefa competitions, including selected matches from the 2024 and 2028 European Championships,…