USA
NFL Media bolsters executive ranks with three key hires
National Football League subsidiary NFL Media has bolstered its executive ranks with the hiring of three new vice presidents: Angela Ellis, Sandy Nunez, and Tony Cole
IndyCar, NBC Sports seal multiyear US rights extension
The NTT IndyCar Series and NBC Sports have announced a multiyear extension of their domestic media rights agreement in the United States, which includes two races streamed exclusively on Peacock.
Peyton, Eli Manning to front ESPN ‘Monday Night Football’ alternative broadcasts
Former National Football League quarterbacks Peyton and Eli Manning will front an alternative telecast for ESPN's Monday Night Football for 10 games a year over the next three seasons, the Walt Disney C…
Cricket Australia hires Octagon to assist US media rights offering
Cricket Australia has hired international sports marketing agency Octagon to serve as its exclusive media rights advisor in the United States, Canada, and Caribbean markets.
Premier Rugby Sevens lands Fox Sports domestic rights deal
Premier Rugby Sevens, the upcoming United States-based rugby sevens league, has secured a domestic rights deal with Fox Sports
Univision’s PrendeTV secures US Spanish-language Brazil and Argentina soccer rights
American Hispanic media company Univision has secured the Spanish-language rights in the United States to the leading domestic soccer leagues in South America, the Brasileirão Championship and Argentina’s Lig…
NBCUniversal says Super Bowl LVI ads are 85 per cent sold
Current sales pacing for NFL title game running far ahead of industry norms
MLB All-Star Game posts modest audience growth
Viewership lift caps off a successful week of events for league
Euro 2020 generates record US ratings on ESPN
The Euro 2020 final averaged 6.488 million viewers on ESPN, making it the most-watched European Championship game ever in the United States
NBC Sports says Tokyo Olympics will be ‘most meaningful’
Network, corporate parent Comcast plan extensive series of coverage enhancements
MLB Home Run Derby is most watched since 2017
Event boosted by the presence of Ohtani, homer-friendly ballpark
ESPN’s Smith draws widespread criticism for Ohtani comments
Highly paid commentator apologizes for series of xenophobic remarks about MLB star
ESPN+ subscription to rise to $7 a month
The Walt Disney Co. has announced it will raise the monthly subscription fee for sports streaming service ESPN+ by $1 to $6.99 (€5.89) from August 13.
Endeavor’s PBR RidePass shifts to ad-supported, free model in Pluto TV deal
Professional Bull Riders, the Endeavor-owned international bull riding circuit, is to launch its RidePass OTT streaming offering as a free-to-view, ad-supported channel on Pluto TV, the streaming service…
Apple ‘in early talks’ with NFL about acquiring Sunday Ticket rights
United States-based tech giant Apple has reportedly begun preliminary talks with the National Football League about acquiring domestic Sunday Ticket rights for the Apple TV+ platform
MLB, DraftKings include live streaming rights in expanded deal
Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
AELTC extends BBC’s Wimbledon deal to 2027 and ESPN’s to 2035
The All England Lawn Tennis and Croquet Club (AELTC), organiser and commercial rights-holder of the Wimbledon grand slam, has extended its agreement for media rights to the tournament with UK public-service…
NBA Finals Game 1 ratings up from 2020 but remain historically low
Domestic television ratings for Game 1 of the National Basketball Association Finals between the Phoenix Suns and Milwaukee Bucks averaged 8