USA

Motorsport

Global streaming service Netflix is developing a docuseries following Bubba Wallace, Nascar’s only Black full-time driver, as he competes for the newly formed 23XI Racing team.
Baseball

Major League Baseball’s MLB Network is working with former All-Star pitcher CC Sabathia and existing network talent to create a new player-focused, conversation-focused alternate game broadcast.
Multi-sport

Prominent Massachusetts-based gaming company DraftKings is expanding its relationship with American streaming service Sling TV to offer an exclusive, branded sports betting information channel
Motorsport

US stock car racing series Nascar has partnered with cloud video production platform Grabyo to shift its digital video production workflow to a hybrid model.
NFL

The National Football League and Walt Disney Co
Mixed Martial Arts (MMA)

The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
Poker

CBS Sports has announced a multi-year rights deal with PokerGO to become the new domestic media-rights partner for the World Series of Poker Main Event and select WSOP Bracelet Events
Baseball

Despite ratings issues across much of the American sports industry and political turbulence within its own league, Major League Baseball is seeing record-level digital engagement during the early going…
Multi-sport

Nielsen Media Research, the firm behind ratings data that drives much of the television industry in the United States, is under increasing fire as a network advocacy group is calling for an independent…
Mixed Martial Arts (MMA)

Invicta Fighting Championship, the US women’s mixed martial arts promotion, has been acquired by media company Anthem Sports & Entertainment in a deal that will grant it US television exposure for the f…

TrillerNet’s acquisition of the platform came as no surprise to boxing industry insiders, who had suspected a deal was on the cards immediately after the Tyson fight.
American Football

The NFL has shown that a little flexibility goes a long way in the US, securing like-for-like growth of about 80-per-cent by allowing partners to use the NFL as a central pillar of their respective streaming platforms.
Combat Sports

TrillerNet, parent company of AI-driven short video social app Triller, has completed what it calls its “360-degree content engine” by agreeing a deal to acquire combat sports-focused media company FIT…
Multi-sport

Two of the biggest content producers and sports rights-holders in Spanish-language media are coming together as Grupo Televisa and Univision Holdings Inc. are merging in a $4.8bn (€4.0
Basketball

ESPN on April 14 will carry its first betting-oriented alternate production of a National Basketball Association game with the debut of its Daily Wager Special on both ESPN+ and ESPN2
Football

Major League Soccer's DC United has announced local broadcast deals with NBC Sports Washington and Telemundo's multicast network TeleXitos for the 2021 and 2022 seasons
Multi-sport

David Nugent, the chief commercial officer at iX.co, the digital media and solutions company owned by the Infront agency, is leaving his position
Football

Major League Soccer's New England Revolution has named CBS Boston as its new local broadcast partner, replacing NBC Sports Boston